Base

Formerly Crowdvocate

Base is a customer marketing software designed to serve as a centralized headquarters for organizations, cross-functional teams, and customers. According to the vendor, Base offers a smart dashboard to orchestrate, define, track, and measure the impact of Customer Marketing programs. The software provides tight CRM integration and workflows to boost sales efficiency and increase customer lifetime value. CMA Programs are said to weave engagement and activation efforts into customer experiences.

Base provides a centralized view of customer experience data by consolidating and visualizing data from various systems and touchpoints, such as CRM, support systems, product, website, knowledge base, and community, according to the vendor.

Users of Base can slice and dice data per any attribute, such as contact, account, geography, industry, location, use case, NPS score, etc., to create contextual and hyper-targeted post-sales campaigns, as claimed by the vendor.

The vendor states that Base helps build customer marketing programs that target and achieve business-driven goals, including product and feature adoption, upsell and cross-sell, customer reference management, churn reduction, and brand advocacy.

According to the vendor, Base offers out-of-the-box reports to track ASK activities and conversion rates, rewards redemption, source references, and connect Customer Marketing programs to influenced revenue, allowing users to monitor and optimize the impact of their marketing efforts.

Base enables users to define business-driven goals, from increasing product adoption to scaling advocacy, reference management, churn reduction, upsell, and cross-sell, to create a comprehensive and effective Customer Lifecycle Growth (CLG) strategy, as claimed by the vendor.

The vendor states that Base empowers users to build campaigns with engaging content by offering over 40 different ASK options to motivate and engage their customers.

Users of Base can engage with contacts or accounts individually or in lists based on automated rules, location, and industry, according to the vendor. This allows for the launch of campaigns in context and optimal engagement with different customers at scale.

According to the vendor, Base provides out-of-the-box reports to track ASK activities, conversion, reward redemption, source references, and more. Users can correlate ASKs with revenue impact, allowing them to measure the return on investment (ROI) and customer marketing attribution.