BigCommerce

Score7.8 out of 10

701 Reviews and Ratings

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Categories & Use Cases

eCommerce

Media

enterprise ecommerce for high-volume brands like Skullcandy.

the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.

where to customize the look and feel of a storefront.

1 / 3

Multi-site management
Administrators can manage multiple storefronts or websites under one umbrella.
Category average: 8
Order processing
Includes tools or integrations for order processing.
Category average: 8.3
Product catalog & listings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
Category average: 8.2

Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 6.8
Custom functionality
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Category average: 7.7
CMS
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Category average: 7.1

Bart Krause

Head of Digital Strategy Web in Marketing at Pharma Supply Inc. (11-50 employees employees)

Use Cases and Deployment Scope

I work for a company that has many different brands spanning a few different industries, from durable medical equipment to veterinary care items. BigCommerce provides us a consistent platform to house the various brand sites and their robust ecommerce tools make selling on the platform a breeze. We love how responsive their support teams are, and how compatible with third party apps BigCommerce has proven to be.

Pros

eCommerce
Web site building
CMS for brands

Cons

Ability to add more than one promo code
Saveable carts
Better UX for using the Option Sets functionality

Return on Investment

Since migrating from Wix, sales are up 500%
Streamlined operations by building all sites on BigCommerce
We've seen AOV increase for our Glucose SOS brand by 25% since migrating to BigCommerce

Alternatives Considered

Wix, Shopify and WooCommerce

Other Software Used

Canva, Adobe Stock, ChatGPT

Mike Martin View profile

VP of Commercial in Marketing at LuvBuds (51-200 employees employees)

Use Cases and Deployment Scope

BigCommerce is our B2B website that handles 100% of our customer transactions. It's an easy one-stop shop, and has B2B features that support large chains (e.g. Sr./Jr. Buyer)

Pros

Their B2B portal is set up for larger chains who have complex buying systems
Their templates are well thought out and easy to use and implement into the market place
Pretty good and responsive customer service

Cons

Although solid, they still struggle with their B2B module. Not a lot of expertise in this part of the biz
Sometimes their responsiveness to "glitches" in their system is slow.
Sometimes when they roll out new features, they have bugs, so we're never too eager to adopt their new features until some time has passed. Sometimes will feel like the guinea pigs.

Return on Investment

We've grown every year 15%+ for the last 4 years. BigCommerce has been an important reason for this growth.
The user interface is pretty intuitive, so we have most of our employees using BigCommerce for a wide variety of instances.
The cost of ownership for BC is very reasonable.

Alternatives Considered

Shopify

Other Software Used

Microsoft Dynamics 365, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub

Tyler Jensen View profile

Director of Technology in Information Technology at Marshall Wolf Automation (11-50 employees employees)

Use Cases and Deployment Scope

Moved away from Magento because of the work involved with upkeep. Switching to BigCommerce saved me a ton of time from constantly having to update for security. Have had 99.9999% uptime.

Pros

Security
Speed
Ease of use

Cons

Returns working for buyer portal
Avalara tax exempt connection
Ability to tokenize and vault guest checkout

Return on Investment

It saved me time on upkeep
Easy update on frontend
Minimized downtime

Alternatives Considered

Adobe Commerce, Magento Open Source and Shopify

Verified User

Administrator in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

Hosting our e-commerce website, managing customer accounts and orders, products, web pages, etc. Our digital storefront and theme is delivered by BigCommerce, and we use the limited native functionality to create a customer experience. We have a custom menu taxonomy, blog, and various third-party apps to manage subscriptions, reward points, and similar offerings.

Pros

Simplicity
Product Listing
Load time

Cons

Functionality
Customer Support
Analytics
Native functions
Reporting
Customizations
User interface

Return on Investment

Negatively impacted project timelines due to long wait times on support cases and resolutions
Increased costs as many functions/features that would be expected to be native had to be delivered by paid third-party solutions, apps, or customizations

Alternatives Considered

Shopify

Other Software Used

Shopify, HubSpot Marketing Hub, Attentive Mobile, Authorize.net, Avalara, Recharge, Rebuy Engine, monday.com, Stripe Billing, ChatGPT, Adobe XD, Adobe PhotoShop

Verified User

Engineer in Engineering (11-50 employees employees)

Use Cases and Deployment Scope

We have used BigCommerce for just over two years for our e-commerce website. Our previous website was hosted on a platform which required significant experience and expertise to effectively manage. We can now manage the required website updates in-house with very little external help required. Our website functions with Avalara to calculate a customers local tax in all countries and provides excellent customer facing usability.

Pros

Catalog management
Customer experience
Simple UI for management of pages

Cons

The link with Acumatica does not handle special characters well, sometimes adding multiple characters where one is supposed to be.
Google ads integration is a bit clumsy.