Comscore Xmedia - A Great Cross-Platform Solution
We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across …
Overview
What is Comscore Media Metrix Multi-Platform?
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic…
Recent Reviews
Pricing
N/A
Unavailable
What is Comscore Media Metrix Multi-Platform?
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
2 people also want pricing
Alternatives Pricing
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews,…
What is Audiense?
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Product Details
- About
- Tech Details
What is Comscore Media Metrix Multi-Platform?
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
Comscore Media Metrix Multi-Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(5)Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
April 28, 2021
Comscore Xmedia - A Great Cross-Platform Solution
We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across multiple platforms. Ideally, we like to see platforms/buys holistically versus separated out by platform. This is a great tool for not only planning, but also reporting and delivery potential.
- Audience overlap reports.
- Consumer engagement with TV and digital.
- Analyzes media subsets.
- Overall platform interface.
- Faster reporting.
- More partners need to be added for analysis.
- Single interface.
- Common currency for measurement.
- Robust methodology.
- It has allows for us to streamline our partner mix.
- Provides us with easy reporting for clients.
- Gives us one planning tool.
I primarily use Comscore Xmedia for clients on a day to day basis since it is best for cross channel. SEM Rush is more for paid search efforts.