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What is FirstHive?

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine…

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FirstHive has been highly effective in resolving the issue of manual data upload in the Portal through integration and execution …
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What is FirstHive?

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine Learning for building unified customer…

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Social Media Management Demo | FirstHive


FirstHive Customer Data Platform (CDP) Demo

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Product Details

What is FirstHive?

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine Learning for building unified customer identities and layering it with actionable campaign targeting recommendations to deliver Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & delivers a cross channel campaign orchestration capability on the unified customer data set.

The vendor states that withFirstHive, enterprises have experienced up to 6X jump in their Marketing ROI metrices, and that FirstHive has over 30 customer deployments across Indo-Pacific region today including in BFSI, FMCG & Manufacturing enterprises. As an enterprise connects all its channels & tools to its FirstHive account, FirstHive using its ML algorithms builds unified customer identities. And by using this unified identity, brands are able to optimise marketing choices around - content affinity, audience selection, channel preference & time of nudge.

FirstHive Video

Brief Introduction into FirstHive

FirstHive Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

FirstHive has been highly effective in resolving the issue of manual data upload in the Portal through integration and execution campaigns, providing users with access to real-time data at any time. Users have found that decision making based on campaign performance in FirstHive has been helpful in driving ROI. The platform offers data security, ensuring the protection of users' information. It serves as a single platform for executing campaigns across all primary communication channels, resulting in a seamless data flow from master data holders to the platform. This eliminates the need to upload or download data for inbound marketing campaigns, making it easier to create marketing automation flows.

FirstHive's support for email marketing, SMS, and drift marketing has led to good open rates and cost optimization. The software has proven instrumental in managing comprehensive influencer loyalty programs, enabling customized personal communication with influencers and providing a competitive advantage. Users have been able to understand the value and ROI of the platform, resolving issues related to user connect, loyalty, data transparency, and quick response to customers.

FirstHive helps unify first-party data and create inbound marketing campaigns with personalized automated communication throughout the sales journey. By facilitating behavioral change in the target audience and providing insights into customer needs and requirements, users have been able to track and manage customer and lead behavior effectively. Additionally, the software has proven beneficial in creating customer journeys and enhancing customer reach through SMS and email campaigns.

Users appreciate FirstHive's ability to measure campaign performance and its easy communication capabilities, market insights, and flexibility. The software provides customer traction, more engagement, as well as cost-effective and efficient planning of marketing activities. With its single user profiling feature, FirstHive allows users to measure the effectiveness of their campaigns.

The customer service provided by FirstHive has been invaluable in resolving billing issues and offering ongoing support. Users highly value the customer reports and insights provided by FirstHive as they assist in designing effective campaigns. Notably, the software has improved email open rates and consolidated customer insights from various channels into one dashboard. Offering a cost-effective alternative to similar products on the market, FirstHive simplifies the execution of inbound SMS and EDM campaigns and facilitates the management of customer data with segmentation.

FirstHive's AI-based technology helps drive business efficiency and focus on the right audience, resulting in a good ROI. As an effective CDP platform for data insights, campaign execution, and data analytics, FirstHive is valuable for educational purposes in collecting information and defining customer profiles. Overall, users have found FirstHive to be a convenient all-in-one solution for email marketing, social media management, and SMS campaigns. The development team has been praised for their responsiveness and proactive approach, especially when working with a large customer base.

One of the key benefits of using FirstHive is the ability to track and manage customer and lead behavior, gaining valuable insights into customer needs and requirements. This allows users to create more targeted and personalized marketing campaigns that resonate with their audience. Additionally, FirstHive has proven beneficial in creating customer journeys, mapping out the entire customer experience from initial contact to conversion.

The platform also enhances customer reach and helps businesses grow through effective SMS and email campaigns. Users appreciate the ability to measure campaign performance, allowing them to analyze the success of their marketing efforts and make data-driven decisions.

FirstHive offers easy communication, market insights, and flexibility for marketers looking for a comprehensive solution. It provides customer traction, more engagement, as well as cost-effective and efficient planning of marketing activities. The software's single user profiling feature allows users to measure the effectiveness of their campaigns by tracking individual interaction and response rates.

Users have reported positive experiences with the customer service provided by FirstHive, finding it helpful in resolving billing issues and providing ongoing support. They also value the customer reports and insights provided by FirstHive, which assist in designing effective campaigns based on data analytics.

Overall, FirstHive has proven to be a valuable tool for businesses looking to streamline their marketing efforts, improve customer engagement, and drive ROI. With its user-friendly interface, diverse set of features, and responsive support team, it has become a go-to platform for many marketers seeking an all-in-one solution.

Seamless Data Flow: Users have found that First Hive offers a smooth and efficient data flow from their master data holder to the platform, meeting their expectations. This seamless integration ensures that users' data is easily transferred and accessible within the system.

Easy Campaign Management: First Hive simplifies campaign management for users with its intuitive interface, allowing for easy monitoring of interactions and effective campaign tracking. Users appreciate the user-friendly design, which enables them to manage campaigns without any difficulties.

Efficient Data Segmentation: Users value the ease of data segmentation in First Hive as it only takes a few clicks to segment customer data for targeted email marketing and SMS campaigns. This streamlined process saves time and effort while ensuring precise targeting for effective communication with customers.

  1. Limited customization options for analytics dashboard: Some users have expressed dissatisfaction with the lack of flexibility in customizing the analytics dashboard to suit their specific needs. They feel that more customization options would allow them to tailor the dashboard's layout and metrics to better align with their business goals.

  2. Complicated integration process: Several reviewers have found the integration process to be complex and challenging, requiring more time than anticipated. They suggest that providing clearer documentation or offering additional resources such as tutorials or guides could help streamline the integration experience.

  3. Need for improvement in tech support: Some users feel that there is room for improvement in terms of the speed of resolution and effectiveness of tech support, particularly when it comes to customized microsites and mobile applications. They suggest enhancing response times and providing more comprehensive assistance to address technical issues promptly.


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Deepak HM | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
FirstHive is an effective CDP platform that had made our inbound SMS /EDM campaigns very easy and simple to execute. Also, managing customer data with any required segmentation is very simple. Recommended tool. Also makes your social media campaign targeting easier than ever.
  • Data segmentation
  • Data push without uploading to Facebook and Google ads platforms
  • Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
  • Email and SMS autiomation
  • Loading time
  • Ease of integration
It is well suited for all B2B and B2C industries to manage customers data and execute inbound campaigns
  • Email and sms campaigns
  • Data Segmentation
  • Email and SMS Autimanton
  • EDM campaigns improved a lot with 20% increment in leads
  • SMS open rate has improved with tracking clicks options to optimize the campaign
Score 9 out of 10
Vetted Review
Verified User
FirstHive is one of the best CDPs we use for a lot of Data Insights Campaign Execution and Data Analytics. Our problems like Independent Campaign Execution, and Prompt Data Analytics required anytime by Senior Management are fairly addressed by the product. The AI-based technology in Firsthive supports us to drive our business efficiently and focus on the right audience thereby helping us to get good ROI
  • Campaign Creation for Specific Audience or Market
  • Customer Data with Different Data Cuts
  • AI based Automation
  • Data Download Option
  • More Filters for more precise Data
  • More Advance Processing System
If we have to create some SMS / Email Campaign focusing on the specific channel partners who have done transactions in some specific months and at the same time we want to segment them with the language they communicate, with different communication for the ones who are on Mobile App and other who are not... this can be easily done in First Hive.
  • Campaign Analytics
  • Automation
  • Segmentation
  • Focus on right audience
  • Turning the Inactive Partners to Active ones
  • Quick Segmentation for last moment campaigns and assignments
Score 7 out of 10
Vetted Review
Verified User
FirstHive represents a pretty good opportunity at an educational and didactic level in our University to experiment with building a database collecting information related to potential customers (in our case, the students themselves) to define their typical profiles. The use of the free trial helps the teaching staff in our courses explain interactively what information is needed to collect to determine a customer platform.
  • The simple graphical interface makes the data collection work fast.
  • FirstHive is customer-centered in its setting if compared to other similar software.
  • The different models FirstHive offers give you the opportunity not to miss any fundamental information.
  • It would be good to allow setting the weight of each information entered to enable the user to define more accurate profiles according to the user's needs.
  • Sometimes, especially when we enter a lot of data, the software shows signs of slowness.
  • At first, the software may not be easy to use (primarily if used at an educational level). It would be helpful to implement pop-ups to explain all its features to inexperienced users.
FirstHive is an interesting software also at the didactic level in University courses of Management engineering. However, for the same purpose, it shows some specific functions that are difficult to use in the context of simulations by our students. It is not software developed specifically for that, but it can be adapted quite easily.
  • It helps to increase the interaction among our students also working remotely.
  • I appreciate the integration of the e-mails. It makes it easier to communicate and manage information within the same software.
  • Despite some difficulties, the post-data entry result is excellent and helps define customer profiles and then marketing strategies (even if we use it in the context of simulations).
  • The software allows you to have all customer information at your fingertips at the same time. This facilitates the work even in the case of simulations at the didactic level.
  • The accurate processing of customer profiles has allowed us to get closer to the real world and determine effective product marketing strategies at the level of educational simulation.
  • Since it does not allow to download the e-mails list, it sometimes makes it difficult when there are many customers to profile.
FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. It would be helpful to create an educational version with fewer features and a more affordable price.
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