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Moz Link Explorer

Moz Link Explorer
Formerly Open Site Explorer

Overview

What is Moz Link Explorer?

Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired…

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Recent Reviews

TrustRadius Insights

Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the …
Continue reading

Solid SEO

8 out of 10
August 01, 2022
Incentivized
I use Moz Link Explorer to get a sense for what new sites are linking to my company's domain and track the success of our link building …
Continue reading
Read all reviews

Popular Features

View all 14 features
  • Competitive analysis (8)
    9.0
    90%
  • Backlink management (7)
    9.0
    90%
  • Site audit / diagnostics (6)
    8.5
    85%
  • SERP ranking tracking (6)
    8.3
    83%
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Pricing

View all pricing

Moz Pro

$99

Cloud
per month

Moz Link Explorer

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

SEO

Core features related to search engine optimization

8.1
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.4
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.2
Avg 8.4
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Product Details

What is Moz Link Explorer?

Moz Link Explorer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

Reviewers rate Backlink management and Competitive analysis and Integration with web analytics tools highest, with a score of 9.

The most common users of Moz Link Explorer are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(33)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the quality of clients' and competitors' link profiles. Users heavily rely on the Domain Authority metric to gauge a site's strength in search engines compared to others in the same industry. SEO professionals use Open Site Explorer to analyze backlinks, develop link building strategies, and gain valuable SEO insights such as an overview of sites linking to a website and Page or Site Authority numbers. The tool also helps users gain insight into their competition's inbound links and identify the types of links needed for their own websites. Moz Link Explorer is trusted by marketing teams to improve SEO performance, understand inbound link profiles, and track the success of their link building strategies while assessing new sites linking to their domains.

Helpful Link Comparison Feature: Many users have found the link comparison feature in the tool extremely helpful, allowing them to easily compare link metrics side by side among multiple sites, including both their own website and competitors' sites.

Convenient Filter Options: Reviewers appreciate the ability to filter links based on various criteria such as link equity, followed and redirected links from external sites and internal pages. This feature makes it convenient for users to analyze specific types of links and gather valuable insights.

Export to Excel Functionality: The export to Excel functionality has been praised by many users as a great addition. It allows them to examine the links in detail and easily sort them according to their preference, enhancing their ability to work with the data outside of the tool.

Slow Excel report generation: Some users have mentioned that generating Excel reports in the tool can be time-consuming. They state that it takes a while for the reports to generate, which can be frustrating when they need quick access to data.

Lack of instant data export: Several reviewers express their desire for an instant export feature to quickly access and download data without any delays.

Advanced reports require subscription: A number of users note that advanced reports, necessary for larger websites, are only available with a subscription to Moz Pro, which may incur additional costs. Users find this requirement inconvenient and would prefer if these features were included in the standard offering of the tool.

Attribute Ratings

Reviews

(1-8 of 8)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
37.5%
3.8
Keyword analysis
100%
10.0
Backlink management
N/A
N/A
SERP ranking tracking
100%
10.0
Page grader
N/A
N/A
Competitive analysis
100%
10.0
Site audit / diagnostics
N/A
N/A
Site recommendations
N/A
N/A
Task management
N/A
N/A
SEO Channels (4)
25%
2.5
Local SEO
100%
10.0
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
August 01, 2022

Solid SEO

Score 8 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
62.5%
6.3
Keyword analysis
60%
6.0
Backlink management
90%
9.0
SERP ranking tracking
60%
6.0
Page grader
60%
6.0
Competitive analysis
80%
8.0
Site audit / diagnostics
70%
7.0
Site recommendations
60%
6.0
Task management
20%
2.0
SEO Channels (4)
60%
6.0
Local SEO
60%
6.0
Social SEO
70%
7.0
Mobile SEO
60%
6.0
Global SEO
50%
5.0
SEO Platform & Account Management (2)
55%
5.5
Multi-domain support
20%
2.0
Integration with web analytics tools
90%
9.0
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
93.75%
9.4
Keyword analysis
90%
9.0
Backlink management
90%
9.0
SERP ranking tracking
90%
9.0
Page grader
90%
9.0
Competitive analysis
90%
9.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
100%
10.0
SEO Channels (4)
85%
8.5
Local SEO
90%
9.0
Social SEO
80%
8.0
Mobile SEO
90%
9.0
Global SEO
80%
8.0
SEO Platform & Account Management (2)
90%
9.0
Multi-domain support
90%
9.0
Integration with web analytics tools
90%
9.0
Score 7 out of 10
Vetted Review
Verified User
Incentivized
SEO (6)
60%
6.0
Backlink management
90%
9.0
SERP ranking tracking
N/A
N/A
Page grader
60%
6.0
Competitive analysis
80%
8.0
Site audit / diagnostics
80%
8.0
Task management
50%
5.0
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
February 18, 2020

I miss Open Site Explorer

Scott Walker | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
68.75%
6.9
Keyword analysis
70%
7.0
Backlink management
100%
10.0
SERP ranking tracking
50%
5.0
Page grader
60%
6.0
Competitive analysis
70%
7.0
Site audit / diagnostics
100%
10.0
Site recommendations
50%
5.0
Task management
50%
5.0
SEO Channels (4)
67.5%
6.8
Local SEO
40%
4.0
Social SEO
90%
9.0
Mobile SEO
40%
4.0
Global SEO
100%
10.0
SEO Platform & Account Management (1)
100%
10.0
Multi-domain support
100%
10.0
Score 7 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
38.75%
3.9
Keyword analysis
N/A
N/A
Backlink management
90%
9.0
SERP ranking tracking
80%
8.0
Page grader
N/A
N/A
Competitive analysis
80%
8.0
Site audit / diagnostics
N/A
N/A
Site recommendations
N/A
N/A
Task management
60%
6.0
SEO Channels (4)
35%
3.5
Local SEO
70%
7.0
Social SEO
N/A
N/A
Mobile SEO
70%
7.0
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
75%
7.5
Multi-domain support
80%
8.0
Integration with web analytics tools
70%
7.0
Jeremy Waszak | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
36.25%
3.6
Keyword analysis
N/A
N/A
Backlink management
70%
7.0
SERP ranking tracking
N/A
N/A
Page grader
N/A
N/A
Competitive analysis
80%
8.0
Site audit / diagnostics
70%
7.0
Site recommendations
70%
7.0
Task management
N/A
N/A
SEO Channels (4)
15%
1.5
Local SEO
N/A
N/A
Social SEO
60%
6.0
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
Amber Schlosser | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
60%
6.0
Keyword analysis
50%
5.0
Backlink management
50%
5.0
SERP ranking tracking
70%
7.0
Page grader
70%
7.0
Competitive analysis
80%
8.0
Site audit / diagnostics
70%
7.0
Site recommendations
50%
5.0
Task management
40%
4.0
SEO Channels (4)
75%
7.5
Local SEO
70%
7.0
Social SEO
80%
8.0
Mobile SEO
80%
8.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
95%
9.5
Multi-domain support
100%
10.0
Integration with web analytics tools
90%
9.0
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