Conductor is a Website Optimization and Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and optimize content that gets found and converts, and protect performance with 24/7 website monitoring and alerting. Conductor provides prioritized, actionable insights across SEO, content, and technical health, empowering cross-functional teams with a central source of truth to transform their website…
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Moz Link Explorer
Score 6.9 out of 10
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Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site.
Moz was acquired by iContact in June, 2021.
We liked that Conductor offered many different tools in one easier-to-use platform. The price point was right for us. I had experience with other tools but had never used Conductor, and I liked what I saw in the demos we were given. It hasn't disappointed me yet!
Conductor is an enterprise product so it tries to do many things well. Overall it competes well with other enterprise providers. If you isolate the tools, then there are better offerings out there in terms of functionality you will have to pay more and deal with multiple vendors.
Conductor is irreplaceable for enterprise rank tracking across multiple regional sites. Conductor's blend of keyword and competitor tracking is perfect for keyword research in my industry. Conductor allows me to collect and report on our web content in any grouping and isolate it for performance.
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
A content guidance tool that is unmatched by any other product available in the market.
Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
I’ve found that competitor tools give larger lists of inbound links.
You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
Conductor has the right amount of tools for our usage. The support is also really good so we get help when we need it. The tool is well priced for the amount of functionality you get. There is plenty more I could say here but I'll keep it short and sweet.
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
We have looked at a few other competitors or other SAAS options but none of them offered the number and quality of tools and resources that Conductor offered especially for the flexible pricing we found with Conductor
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
All this extra traffic, gave us more leads, therefore more sales!