Item: Moz Link Explorer
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Moz Link Explorer is a great tool for assessing a website’s top pages in terms of inbound links, the website’s overall backlink profile, the number and quality of linking domains, the types of anchor texts used to link to the website, as well as similar links between the website and competitors' websites. It’s a good SEO tool.

Pros and Cons

Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.

It would be helpful to incorporate an in-app messaging tool for removing spammy links. After the links are added to a tracking list, this messaging tool can be used to reach out to websites to remove spammy links. And all of the progress will be tracked within Link Explorer.

Return on Investment

I used the tool to help identify spammy links and create disavow files.

Alternatives Considered

Ahrefs Site Explorer and SEMRush

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

Support Rating

I’m not qualified to give a rating for this because I’ve never used support specifically for Moz Link Explorer. On the site there are “what’s new” and “help” sections to help those who need further assistance. Also there is a ton of great content regarding SEO and backlinks on the Moz website.

Key Insights

Do you think Moz Link Explorer delivers good value for the price?

Not sure

Are you happy with Moz Link Explorer's feature set?

Yes

Did Moz Link Explorer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Moz Link Explorer go as expected?

Yes

Would you buy Moz Link Explorer again?

Yes

Likelihood to Recommend

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

Great Backlink Management Tool within Moz

Overall Satisfaction with Moz Link Explorer (formerly Open Site Explorer)