Botify vs. Moz Link Explorer

Botify is great for large websites because the crawler can handle millions of pages and a ton of data. If your site only has a couple thousand or hundred thousand pages, there are probably cheaper tools that can be used to crawl your site and you may not need as much in-depth reporting.

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It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.

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• Allows you to filter down data to almost anything you can think of
• Combines keywords, log files, and site crawls into one report
• Gives you a holistic view of your site health

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• Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
• The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.

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• There are a ton of filters and it takes time to learn which one to use

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• You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
• I’ve found that competitor tools give larger lists of inbound links.
• You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.

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No renewal is necessary with the free version!

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

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Screaming Frog can't handle a crawl of our entire site because it is too large and would crash your computer. DeepCrawl's reports weren't as in-depth and didn't have as much functionality as Botify

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Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors

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• Decreased duplicate content
• Assisted with website migrations

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• This has allowed me to bring more traffic to our website.
• This has increased our clients.
• This has increased our Domain Authority over 10.

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