Future predictions without so much work
Rating: 7 out of 10
April 29, 2022
CB
Vetted Review
Verified User
2 years of experience
We use Pecan in the sales department to collect much better information necessary for future analysis of our business. It carefully monitors the behavior of our customers in order to predict the direction that our brand may take in future times depending on how our products and services are currently received. Even though we have been using it for a short time, the first results have been truly favorable, thanks to the fact that its reports show the reason for these predictions, it formulates the hypothetical cases according to monitoring and metrics to visualize in a complete and detailed way what could come out wrong and right, and thus make adjustments in sales methods, classification of potential customers and marketing management. It allows us to put together a strategy and act quickly to avoid bad experiences and always take our forecasts.
- One of the main important characteristics is its ease of use and the intuitive nature of the platform. It is possible to carry out analyzes quickly and efficiently without requiring user experience. This positive point really gives us what we need for our work: optimization and automation.
- The creation of reports and statistics allows us to fully visualize the analysis carried out, in order to develop our work and carry out the pertinent actions.
- Segmentation allows us to prioritize potential customers, more focused marketing campaigns, highlight our services with what our public is really interested in.
Cons
- Pecan is relatively new, sometimes it can crash or have bugs but customer support is attentive and updates and changes improve the experience more and more.
- Tracking: it is really excellent how accurate it is, it tracks the behavior of our customers quite accurately.
- Segmentation: it is possible to classify and order our potential customers and marketing campaigns, before and after applying the predictions.
- Reports: the analyzes are complete, the predictions indicate exactly what we need to hear and warn us of any mistakes we are making.
- We find benefits in quickly reaching the optimization of our work through Pecan, which with its amazing tools we can predict the next steps, if we are taking false steps or if our business strategy is really on the right track. It is complex to manage this analysis and act against it, but we adapted and understood that the best strategy we can have is to plan the improvisation of business plans.
I particularly believe that CrossEngage has some features that Pecan does not offer, such as A/B Testing, however, we were looking for a good predictor and analyst and the truth is that Pecan does its job very well.