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Sandler Training

Score8.4 out of 10

11 Reviews and Ratings

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What is Sandler Training?

Sandler Training is a business services company providing sales, leadership and management training. Services are provided through a large network of franchises.

Categories & Use Cases

Reviews

What users are saying about Sandler Training.
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An excellent and flexible sales methodology for all industries

Incentivized
Craig AllenView profile
CTO and GM in Customer Service at Kaseya (1001-5000 employees employees)

Use Cases and Deployment Scope

My company runs an extensive sales organisation globally across both commercial and technical sales. We have a strong focus on nurturing new talent in both disciplines, which requires mature and robust sales training methodologies to ensure the best outcome for the team. Sandler Training has helped us quickly ramp up our sales team to ensure they are effective in the client interactions. The first is for the sales team to quickly create rapport and a trusted advisor status with our clients and the second is to better understand and identify sales opportunities and move them efficiently through the sales process.

Pros

  • Creates a Sales Process methodology that helps with structuring client interactions.
  • Improves sales members objection handling skills
  • Allows sales management to bring more accurate critique to opportunity status's and identify any issues to a deal.

Cons

  • One Sales methodology will not be enough to be able to handle all client interactions. At times additionally methodologies like Challenger can be use to help sales people be effective.
  • Can be difficult to access live sessions outside of UK and US
  • Sandler Training Sales certifications generally come at a seperate cost to the training

Most Important Features

  • The ability for employees to become trusted advisors with our clients
  • Easily understandable sales methodology that can be adopted by both the sales team but also used by Sales management to bring greater rigour to Pipeline review meetings.
  • Structured sales processes for opportunity progression and improvements to Sales ultimate success

Return on Investment

  • We have had a positive ROI based on the speed junior sales people have been able to mature their craft.
  • The training delivery is available both online or in group training sessions which allows flexibility on how we train our sales team.
  • Sandler Training has become the cornerstone of a lot of our sales processes.

Other Software Used

Salesforce Essentials, Zendesk Chat, NetSuite ERP

Great sales framework + good training delivery

Incentivized
Daniel Cano MerizaldeView profile
Head of sales in Sales at HubSpot (5001-10,000 employees employees)

Use Cases and Deployment Scope

I am a sales leader and I have annually my team of 6 reps take the training as a way to have a common sales methodology aligned to our own sales guidelines. We have a full partnership with Sandler on which we give reps:

- Online live training with 4 sessions

- Do it yourself training and battle cards with assessments to continue learning along the way

- In our sales coaching we reference a lot on Sandler

Pros

  • Parametrized training with key sales faces to have some common practices
  • Share useful content and frameworks that the team can reference to and continue learning afterwads
  • Have various certified teachers / coaches for continuos learning and working real life situations
  • Clear and "simple" methodology to use

Cons

  • Too much focused on the US, business in Latam are done different
  • Frameworks are great, and having specific actions to take it gets short on tailoring situation to particular industries or styles of clients
  • Only in english, having spanish content would be great
  • Would be great to customize this to business selling to small business

Most Important Features

  • Upfront contract
  • Pain discovery
  • Fullfilment

Return on Investment

  • Huge improvement in our sales organization in terms of having standardise training
  • Better attainment rates (over 100% average rep attainment in the last couple of years)
  • Manager attainment by having better teams, improved PPR metrics as well (unfortunately those are private for now)

Other Software Used

HubSpot Academy

An alright training program for teams with too much time.

Incentivized
Brandon Grey
Sr. AE in Sales at Brandwatch (501-1000 employees employees)

Use Cases and Deployment Scope

Sandler Training was rolled out across our sales team to help reteach the foundations of Sales and help rethink some of the basics. We were told this would help us reformate our sales process and help with a merger. Our team has about 12 people but thought departments also had it rolled out.

Pros

  • Training
  • Thinking
  • Question Asking

Cons

  • LONG
  • Repetative
  • No Customization

Most Important Features

  • Upfront Contracts
  • Question Asking
  • Standardization

Return on Investment

  • Upfront Contracts
  • Not much else

Sandler Sales Training Review - Great Experience

Incentivized
Verified User
Account Manager in Sales (10,001+ employees employees)

Use Cases and Deployment Scope

Sandler Training has helped train sales reps and solutions consultants. We are trying to build a world class sales organization, and want to win sales cycles via providing the most value to our customers. Sandler Sales Training is used at every step of the sales cycle, up front contracts, value based/pain focused selling is very important.

Pros

  • Creating upfront contracts on sales calls, helps set clear expectations with prospective customers
  • Always focused on pain/value adding selling
  • Teaching reps how to prospect and cold call through various techniques

Cons

  • Sandler is very effective when there is in person training, aware this is difficult to do in a virtual world
  • Sandler could employ some additional prospecting techniques, like Costigan cold calling training
  • Sometimes the process is too rigid, and sales reps need to adjust style based on what the customer is specifically requesting (not 1 size fits all)

Most Important Features

  • value based, focused on pain, selling
  • Creating an organized sales process/methodology/framework for less experienced sales reps
  • 3 principles, under promise/over deliver, never assume anything, pull don't push

Return on Investment

  • Sandler has had a positive impact helping reps qualify or disqualify quickly
  • Sander has had a positive impact improving our bottom line via helping win more competitive deals
  • Sandler has had a positive impact training reps and giving guidance helping the team throughout all of their cycles

Other Software Used

6sense, CaptivateIQ, Clari

Best selling methodology! Tried and true for any industry/market

Incentivized
Verified User
Team Lead in Sales (51-200 employees employees)

Use Cases and Deployment Scope

Since implementing Sandler Training, it has drastically improved the performance for both our BDRs and AEs. Sandler Training gives you an incredible tried and true methodology to use when selling to any type of industry. Our team uses both the Sandler Training and Challenger methodologies. A personalized combination of those two work the best in my opinion.

Pros

  • Gives our team a nice framework for how to communicate with prospects
  • They came out and did in person training which was really nice to be able to role play in person. We're so tired of doing trainings over Zoom
  • This framework is very effective for gaining trust with prospects and reducing ghosting

Cons

  • It would be nice to have some ongoing tests or quizzes to use for future new highers
  • Developing this effectively does take a decent amount of time.
  • More real life practice and ongoing assessments for real world calls would be nice. For them to listen to calls for us and give feedback

Most Important Features

  • Up front contracts
  • developing a bond
  • Identifying their budget
  • Finding their pain points
  • Allowing the prospect to talk more while the sales rep "steers the ship"

Return on Investment

  • This has cut down the time of our sales cycles very significantly
  • This has drastically reduced the amount of times our reps have been getting ghosted after demos
  • This has given us an extremely valuable framework to use to train new bdrs and AEs. It makes selling for us and them much more fun and intuitive

Other Software Used

HubSpot CRM, Vidyard, Stripe