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Great sales framework + good training delivery
January 18, 2023

Great sales framework + good training delivery

Daniel Cano Merizalde | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sandler Training

I am a sales leader and I have annually my team of 6 reps take the training as a way to have a common sales methodology aligned to our own sales guidelines. We have a full partnership with Sandler on which we give reps:
- Online live training with 4 sessions
- Do it yourself training and battle cards with assessments to continue learning along the way
- In our sales coaching we reference a lot on Sandler
  • Parametrized training with key sales faces to have some common practices
  • Share useful content and frameworks that the team can reference to and continue learning afterwads
  • Have various certified teachers / coaches for continuos learning and working real life situations
  • Clear and "simple" methodology to use
  • Too much focused on the US, business in Latam are done different
  • Frameworks are great, and having specific actions to take it gets short on tailoring situation to particular industries or styles of clients
  • Only in english, having spanish content would be great
  • Would be great to customize this to business selling to small business
  • Upfront contract
  • Pain discovery
  • Fullfilment
  • Huge improvement in our sales organization in terms of having standardise training
  • Better attainment rates (over 100% average rep attainment in the last couple of years)
  • Manager attainment by having better teams, improved PPR metrics as well (unfortunately those are private for now)

Do you think Sandler Training delivers good value for the price?

Yes

Are you happy with Sandler Training's feature set?

Yes

Did Sandler Training live up to sales and marketing promises?

Yes

Did implementation of Sandler Training go as expected?

Yes

Would you buy Sandler Training again?

Yes

Great framework with proven record of success, when you have a long complex sale and when the client doesn't really know what they want, what they need and what actually their real problem is Sandler is great because it addresses this perfectly,
It is great for a new organization desiring to mix their own sales style but needing to give some good and clear consistency to reps on how to drive a better more succesfull sales process that helps both clients and sales results.

Not very well suited for smaller companies, in other markets different to the US. For example in Latam there is a very particular relationship driven sales dynamic that sometimes when Sandler applied feels too american and less friendly with the market. Having said that, it has worked in latam for many countries just think it could be better tailored for the region, starting by having some content in spanish.