If you haven't reviewed 6sense for ABM, you're missing out
November 09, 2020

If you haven't reviewed 6sense for ABM, you're missing out

Jessica Gondolfo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We're using 6sense as our ABM platform. It is being heavily used between the sales and marketing teams. It is helping up to identify accounts that are in the correct buying stages for us to make contact and get in front of them from an organizational buy-in perspective. We are using their intent data to help us with ads, lead score, and predictive analytics.

Pros

  • Their customer support.
  • Intent Data.
  • Ease of use.

Cons

  • Site is slow to load. When we are trying to pull information or move from the intent to the timeline tabs there is a long delay with the data loading.
  • Digital ads are not performing well. We are seeing 100% bounce rates on our landing pages through 6sense ads. These pages have historically performed well on other channels so there seems to be a problem with the targeting and I am concerned with the audience.
  • We are still in the first quarter of usage so, ROI is difficult to be measured, but we have already seen added pipeline and inquiries from organizations that we would not have seen without 6sense.
6sense gives more than just insights. 6sense has helped identify what accounts are in specific buying stages, what content they are most interactive with, what technology they are currently using, etc. From a marketing perspective, we are able to prepare strategies to push more accounts into our funnels without the traditional form fills, and from a sales perspective, they are able to only focus on accounts that are ready to be reached out to. It is has created trust and accountability that is making the sales and marketing conversations more actionable and rewarding.
Their predictive model is a game-changer for ABM. If this is something that you are looking to explore or you want to bring into your organization, this specific feature gives your the ability to not only understand where an account might be but also generate and deliver relevant content on a 1:1, 1:few, 1:1 many models. So wherever you are on your journey or strategy, 6sense is prepared to help.
It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons.
1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client success.
2. I felt that the sales team could start to identify accounts that were already in decision/purchase stages so as we were getting ramped up and onboarded they didn't have to wait for marketing.
One of the best onboarding experiences that I have had. We have multiple CSMs that have not only made time and push deadlines to meet our organization's goals but have extended their calendars for multiple people on my team and throughout my organization to make sure they were set up for success. Since Customer Support is a costly division sometimes, it is rare to find a company that is as large as 6sense to be so willing to give that kind of attention.
Usability and UI are really straight forward. The learning curve whether you are a tech master or not is pretty seamless. The system is a bit slow to load which is where my team finds the most challenges, but the overall layout is easy to understand and use. Other than that, I am just looking to see better results on digital ads. The performance of them is very high, but the conversation and bounce rates have been a concern.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Like any technology, there are ups, downs and learning curves, but I would still go with 6sense over any other platform because their customer support is unparalleled by anyone in the space. They have an amazing team that has really put their time and effort into helping us see success. Additionally, there is no other platform that offered what 6sense gives to our sales team. Unlike ABM tools that have a lot of marketing focus, this is a truly collaborative platform that we are using to bring the departments closer together and align our goals. The insights we have gained here are incredible and will be a proven path for success for our organization.

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