Predictive modeling FTW!
November 09, 2020

Predictive modeling FTW!

Zach Diamond | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense across sales and marketing teams to solve two key problems: 1) segmentation of target accounts by stage in buying cycle, 2) model account fit based on firmographic and technographic data to predict which accounts are most likely to buy.

Pros

  • Identifies accounts in decision and purchase buying stages to prioritize for sales outreach or bottom-funnel marketing.
  • Maximizes ROI of marketing spend by being able to filter target account lists for only "strong fit" accounts.
  • Integrates with MAP/CRM to optimize lead flow based off level of intent or profile fit.

Cons

  • I wish there were more tools for personalization within ABM campaigns to more easily scale.
  • We have several accounts still labeled in "Target" stage that convert to opportunity.
  • Faster velocity from lead creation to AQL.
We have used 6sense more so to segment accounts that we currently have identified rather than anonymous accounts.
We have integrated 6sense buying stage and profile fit into our marketing nurtures so that we can deliver messaging tailored to their level of intent. For example, we implement a tiered webinar strategy based off buying stage - thought leadership for awareness stage prospects, product centric webinar for decision/purchase.
We have found 6sense's predictive model to be more helpful that Terminus'. Terminus offers more tools for ABM campaigns, but we had trouble with some of their attribution methods.
6sense customer success team is fantastic.
The platform is really easy to use, sometimes it feels like basic tasks take too many clicks.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

6sense allows marketers/salespeople to get more granular with account targeting. With 6sense, I am able to segment audiences by stage in buying cycle - meaning I can differentiate messaging based on how likely someone is to buy. By creating specific programs per buying stage, I can more accurately forecast pipeline and revenue generation.

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