Building out ABM with 6sense
December 17, 2020

Building out ABM with 6sense

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

Our marketing and inside sales departments use 6sense to better narrow down our in market accounts with a strong fit for our company services. Based on the predictive model we're able to see when new companies are in market and we should target our marketing and outbound sales activities to those audiences.
  • Predictive modeling of in market accounts.
  • Great customer success team and support.
  • Easy to use UI.
  • Built in display advertising capabilities.
  • More tracking to close the loop on 6sense alerts and lead conversion.
  • More options to customize and tailor ads based on audience segments (i.e. pull in industries or titles dynamically).
  • Increased outbound lead activity with Inside Sales.
De-anonymizing our website visitors has been a major win with 6sense! We're able to see so much more data, and tailor campaigns, to people who before were completely in the dark funnel.
We chose 6sense over Demandbase for the 6sense predictive model.
I think any ABM tool is best suited when you have the time and expertise in house to build out a clear, comprehensive strategy and execute on it. The data and all the campaign tools are only useful if you have the time to launch them thoughtfully!

6sense Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
The Support and CSM team are invested in making sure that 6sense is working for your business case and always seem to be willing to dig in and figure out either a best practice or a workaround for any issues.