Marketing promise is delivered “Uncover The Dark Funnel.”
Updated December 05, 2021

Marketing promise is delivered “Uncover The Dark Funnel.”

Bala Vishal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

The platform's intended use was to uncover accounts that are ready to engage with sales and marketing, even before they fill out a form. 6Sense can do that and further identify the buying committee and companies matching the ICP.
  • Identify and score accounts even before they enter your CRM’s funnel
  • Help nurture existing opportunities
  • Sales enablement dashboards
  • 360-degree view of your prospects and customers
  • Ad targeting is weak, both in terms of reach and UI for deploying ads
  • Audience tool is not in-depth
  • Ads deployment support team is hard to work with
  • Using this platform, we got at least three meetings at a tradeshow we attended.
Yes, it has. We did get some early wins at a tradeshow, but unfortunately, we couldn't realize its full potential because of challenges in the alignment with GTM strategy.
This is the secret sauce that they charge extra for. I found [it] to be perfect but make sure to try it before you buy this add-on.
Sales engagement tools and the integration they have are the reason I chose them over the competition. Terminus & Kwanzoo were pretty close.

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If you have found success through basic account targeting via paid and organic channels, then use 6Sense to supercharge your campaigns. If you don't have a list of target accounts and want to start somewhere and have the budget to buy this platform, I recommend this. However, before you do so, make sure to get 100% execution buy-in from the executive, marketing, and sales team. I will warn you if your marketing team's KPI is producing leads or MQLs, please don't waste money on this tool, there are other cheaper and non-revenue impacting ways to do it [in my opinion].