Item: 6sense
Rating: 9
Author: Travis Heideman

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

It allows you to have insight into the account's intent before they initiate contact. This includes engagement with various marketing assets, web visits, email opens, and more. It provides a glimpse into what problems the prospect is trying to solve so that our outreach efforts can be more tailored to their specific needs.

Pros and Cons

Pros

Account Prioritization by Buyers Stage
Propensity Indexing
Advanced Segmentation
Integration with Paid Media / Social Platforms

Cons

The UI/UX could be improved a bit.
More data appended to existing lists.

Return on Investment

Increased engagement with target accounts
Higher win rates
Higher conversions later in the funnel

Account Identification

6Sense has enabled our team to see accounts that have engaged with historical marketing activity + third-party intent data. This has allowed us to more accurately target and prospect into priority accounts.

AI-Powered Predictions

6Sense gives a clear view of where prospects are on the buyer's journey and allows us to engage them as they convert to later stages in the funnel.

Alternatives Considered

Terminus ABM Platform

6Sense is more sophisticated, in that it allows deeper targeting, enriched third-party lists, and intent signal powered by trusted sources.

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Other Software Used

Asana, Adobe Social, Adobe Marketo Engage

Likelihood to Recommend

The platform also enables proactive outreach and an edge over competitors. It has specific triggers tied to the various persona's across the org, this helps in understanding who specifically is expressing interest for actionable outreach.It needs to be a bit more robust in terms of its interface. It doesn’t always show the contact info of who is searching and what criteria they're interested in. Also, it would be nice to see more integration with LinkedIn or some other social platform so that we can better understand the "Who". Also, I feel that the view within Salesforce could be slightly improved (or at least tied to a separate SaaS-based application for end-users).

Comments

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6Sense - The de-facto ABM solution