Great email campaign system!
August 03, 2020

Great email campaign system!

Davide Conti | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I am a solo entrepreneur and I use ActiveCampaign mainly for email marketing. My main purpose is to create effective and impactful email campaigns and automations to convert leads, enroll clients and maintain retention.

Pros

  • Intuitive and clear dashboard. The categories are well divided and easy to use.
  • Create automations is great. It takes some time to understand the initial settings, but then it becomes very intuitive and easy. Many many options are available.
  • The balance between quality and price is very good. Similar competitors are often more expensive with less options available.

Cons

  • The interface for creating and designing emails has all the options and functionality. However it could be more user friendly and dynamic, especially in the way it integrates pictures inside the message (which is quite limited).
  • I can track very well the impact of my email campaign on clients and it allowed me to generate sales calls.
AC was by far the most complete and interface user friendly software between those I tested. And the price is very convenient.
Having tried similar competitor software, AC is the one who is the most user friendly and with the best ratio quality-price.

ActiveCampaign Feature Ratings

9.1
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
9.0
Calendaring
9
Event/webinar marketing
9
9.5
Social sharing and campaigns
10
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.7
API
10
Role-based workflow & approvals
10
Customizability
9

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