Adobe Analytics for a small marketing agency
February 05, 2016
Adobe Analytics for a small marketing agency
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Fusion uses Adobe Analytics on behalf of our clients to track recruitment marketing campaigns and visitor behavior on career websites for hospitals and health systems.
- Able to track multiple visitor events from first touch through conversion.
- Able to link offline events with online behavior through unique identifier.
- Visual conversion funnel highlights abandonment.
- Dashboards are not as flexible as they could be, for example a geo dashboard shows most states in the same color, and doesn't identify different levels of activity.
- Extremely difficult to implement, costly implementation. Requires experienced developer to write code. Not an off the shelf solution.
- Customer care is sometimes slow to respond, requires layers of involvement.
- Adobe analytics enabled us to identify and cut wasted recruitment advertising spend.
- Continual improvement of the candidate/visitor experience on career websites for hospitals and health systems. We understand how the visitor interacts with the site.
Google Analytics is good for providing basic data, but we were not able to track the conversion through to the point of hire.