Adobe Analytics: Is it Worth the Headache?
February 05, 2016

Adobe Analytics: Is it Worth the Headache?

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Typically Adobe Analytics is siloed to a specific department focused on marketing initiatives. Adobe Analytics provides a much more robust analytics tool than its competition. It allows marketers to finally start analyzing their campaigns on their own with custom created dashboards that are specific to their needs. Adobe also created a new data visualization tool within Adobe Analytics that allows you to create charts and graphs within your tool, using the dimensions and metrics of your campaigns.

Pros

  • Pathing Reports testing specific Customer Paths to conversion
  • Data Visualization
  • Enabling marketers with the ability to analyze real-time campaign information

Cons

  • Some difficulty with implementation
  • Dynamic Tag Manager can be difficult to learn
  • High price, so if you don't have a strategy in place for analytics it might cost you more to re-implement
  • Better visibility into Customer Journey
  • Even with this robust tool, it's difficult to determine tool ROI
  • Better ability to visualize data
Compared to its competitors, Adobe Analytics provides a scalable analytics tool for those interested in a deeper dive into their most actionable data. Some of its competition makes it difficult for users to find what they are looking for, where in Adobe Analytics things are easily laid out to quickly find areas you need most.
Large global brands should use Adobe Analytics, especially those using other Adobe Marketing Cloud tools. It's very scalable compared to Google Analytics and the Google Analytics Premium. It's much easier to use and understand compared to CoreMetrics and Webtrends. The power of Adobe Analytics comes from its integration with other Adobe tools, like Target, Campaign, and Adobe Experience Manager.

Using Adobe Analytics

The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation.
ProsCons
Like to use
Relatively simple
Requires technical support
Not well integrated
Slow to learn
Cumbersome
Feel nervous using
Lots to learn
  • Dashboard creation
  • Data comparison
  • Data Visualization
  • Implementation
  • Integration
  • Custom Variable collection

Comments

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