Adobe Analytics: Is it Worth the Headache?
February 05, 2016
Adobe Analytics: Is it Worth the Headache?
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Typically Adobe Analytics is siloed to a specific department focused on marketing initiatives. Adobe Analytics provides a much more robust analytics tool than its competition. It allows marketers to finally start analyzing their campaigns on their own with custom created dashboards that are specific to their needs. Adobe also created a new data visualization tool within Adobe Analytics that allows you to create charts and graphs within your tool, using the dimensions and metrics of your campaigns.
- Pathing Reports testing specific Customer Paths to conversion
- Data Visualization
- Enabling marketers with the ability to analyze real-time campaign information
- Some difficulty with implementation
- Dynamic Tag Manager can be difficult to learn
- High price, so if you don't have a strategy in place for analytics it might cost you more to re-implement
- Better visibility into Customer Journey
- Even with this robust tool, it's difficult to determine tool ROI
- Better ability to visualize data
Compared to its competitors, Adobe Analytics provides a scalable analytics tool for those interested in a deeper dive into their most actionable data. Some of its competition makes it difficult for users to find what they are looking for, where in Adobe Analytics things are easily laid out to quickly find areas you need most.
Using Adobe Analytics
| Pros | Cons |
|---|---|
Like to use Relatively simple | Requires technical support Not well integrated Slow to learn Cumbersome Feel nervous using Lots to learn |
- Dashboard creation
- Data comparison
- Data Visualization
- Implementation
- Integration
- Custom Variable collection