Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
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Popular Features
- Company information (34)7.979%
- Industry information (29)6.969%
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What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
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Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Reviews
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August 28, 2022
Bombora Intent data
We looked to use Bombora to help at bringing intent data to our sales reps. Our Sales reps use the intent data to make account plans and reach out to prioritized buyers in their territory. We also integrate it with Salesforce and Outreach so we can surface actionable insights for our reps to action off of.
- Intent data
- 3rd party integration
- SFDC integration
- Outreach notifications
- Contact information
- Admin UX
- Allow us to engage with buying team.
- More engaged contacts
- Complimentary data
- Intent data
- Surging topics
- Integrations
- Outreach
Fairly intuitive and easy to integrate Bombora with their partners such as Outreach and Salesforce. There are a handful of limitations in the Outreach integration that limit what you can surface up, especially in our use case where our inside sales team following up on leads don't own the accounts so they were not notified of surging accounts.
From what I've gathered, Bombora does a decent job at sourcing their intent data. While intent at times can be tricky, we have had a few complaints about the quality of insights Bombora has pushed to our systems. With more and more laws and regulations being passed this will be something that is top of mind for us as we evaluate our data governance strategy.
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November 11, 2021
Leading B2B data provider
Our Client Services department at PrograMetrix uses Bombora's technology and proprietary data sets to drive campaign insights and to improve campaign performance for our B2B clients. Bombora's tools and data help our clients target high-value business accounts, helps our clients understand which brands visit their website, and it helps our clients report on key accounts that have been exposed to our B2B programmatic campaigns that later convert. Overall, Bombora's technology and data sets help our clients better target B2B accounts on their sales/marketing lists and help improve reporting for paid media campaigns.
- Proprietary B2B data sets for audience targeting
- Company Surge data
- Sales intelligence
- Integrations with various ad tech and martech platforms
- Login reporting for agency partners and B2B brands
- Sales/marketing material and customer support
- Easier data deployment across multiple platforms
- More proactive customer support and strategy for agency partners
- Sales training for agency partners to resell Bombora's technology and data
- Company Surge data
- ABM solutions
- Sales intelligence tools
- Reporting platform
- Improved ROI for our clients
- Less media waste for our clients
- Improved B2B / ABM reporting for our clients
- Greater efficiencies for our Client Services department in media planning for our B2B clients
Bombora provides the best B2B targeting solutions for paid media relative to competitors. Madison Logic is a great B2B provider for brands looking to get content (e.g. case studies, white papers, eBooks, etc.) distributed and syndicated to a broader B2B audience. Bombora enables B2B agencies and brands to easily upload their ABM lists for audience targeting - just as turnkey as data onboarding through LiveRamp.