A fully rounded CRM platform
March 18, 2025

A fully rounded CRM platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze as our primary CRM tool to target users at every stage of their lifecycle using traditional CRM channels like email, push, In app messages but also newer channels like whatsapp, content cards and others. Braze allows us to create journeys for users to make them place orders and reach loyalty and not churn.

Pros

  • Segment creation and targetting
  • Setting up content in different channels
  • Measure the effect of these comms
  • build customer journeys for our users

Cons

  • Reporting within Braze still lacks to some extent
  • Builk actions within existing canvases would save time and lead to efficiency
  • more granularity of customer advancement within canvases like we has in the past
  • optimised spend
  • OPTIMISED ENGAGEMENT via A/B Testing
  • Better incremental orders, activations, GMV
Although our integrations are not that widespread we have used infobip, connnectly, Channable etc and all of this works quite well. I am not the best informed thus this rating as i imagine there could be some additional integrations that are hard to do such as with performance marketing teams as ive heard my colleagues define it as such
Its been helping us engage customers in a more personalized and efficient way. We can reach users through email, push notifications, and SMS, through a seamless experience. The journey building experience and segmentation features help create dynamic customer journeysthrough its analytics and AI-driven insights enable us to optimize campaigns and increase customer lifetime value.
Salesforce is better suited for the sales funnnel or for B2B rather than B2C so in this case Braze already stacks up great as a wonderful B2C all-rounder product. Mailchimp, Firebase and others ive used are gragmented as they all offer different features and are not a ONE SOLUTION product so braze is much better suited for me

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

It is an all exclusive platform and a one place to do everything CRM related. in one platform. It is very intuitive and easy to use and to onboard new users on. The interface is very suitable and very customer friendly. Targeting segmentation and flow building is something that is very easy on Braze and i much prefer it to other CRM systems. At the other end it is still lacking in terms of reporting always making it so that we have to use external reporting tools

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