First time Braze user
September 22, 2025
First time Braze user
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We have recently onboarded Braze to help improve customer journeys and increase engagement among our user base. We needed a tool that allowed us to create fully automated journeys without much input from our internal teams, in a way that bought value to our customers and delivered results. It is still early days in our Braze journey, but so far onboarding has been a great experience.
Pros
- Customer support
- Automated communications
- Comprehensive learning
Cons
- Too early in our use to say room for improvement
- Some features seem overcomplicated - but this may just be that it is new to me!
- Auto UTM Tagging would be a benefit
- More cohesive customer experiences
- Automated journeys requiring minimal input from teams
- Improved user comms
We are still in the early days of working with Braze and have minimal set up completed as of yet. Canvases have made creating automated journeys simple, with easy A/B testing to optimise performance. Cross channel functionality and AI features such as smart sending times help improve performance and reach users on the correct channel at the best time.
Braze offers increased automation and data integration with better customer support and management than the likes of Saleforce. The features available in Braze far outreach that of Twilio SendGrid, which we used as a basic email comms platform rather than full CEP. eInsight CRM is a great tool specifically for the hospitality industry, but again lacks some of the functionality of Braze.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes
Comments
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