Item: Gong
Rating: 8
Author: Jameson Jones ATP-R

Overall Satisfaction with Gong

Use Cases and Deployment Scope

Gong is used for Deal velocity management, AI forecasting, and meeting reviews. Gong simplifies all pertinent information into one location while providing AI interrogation of meetings and data. The processes by which Gong is created enables users to be more efficient with time while elevating the professionalism with customers. The software was incredibly easy to implement and integrates with Salesforce.

Pros and Cons

Pros

AI next steps
Follow up emails
deal management

Cons

UI/UX
Display of quantify of data/information

Return on Investment

Time efficiency
deal velocity
streamlines the sales process

Usability

Not as intuitive as I would like but has all the data pending the user clicking around and searching for it. Does have good support from people willing to help, but resolutions to questions are not always provided.

Relevant and Accurate Insights

Gong provides reasonable and actionable insights. The proprietary LLM shows great learning to our organizational needs while improving the time efficiency of each of our account executives. Additionally, our marketing, customer service, and solution engineering teams are able to review meetings seamlessly and provide the desired level of professionalism to our customers.

Market Trends

Our organization has not used Gong long enough to evaluate insights and trends to our customer base to date. One of the reasons we purchased this software was to identify these metrics and are doing this on an ongoing basis.

Alternatives Considered

Comparably by ZoomInfo, Salesforce Einstein Bots and Salesloft

Gong wins hands down. No comparison.

Key Insights

Do you think Gong delivers good value for the price?

Yes

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

Yes

Did implementation of Gong go as expected?

Yes

Would you buy Gong again?

Yes

Other Software Used

Salesforce CMS, ZoomInfo Engage, Salesloft

Likelihood to Recommend

Gong simplifies all pertinent information into one location while providing AI interrogation of meetings and data. The processes by which Gong is created enables users to be more efficient with time while elevating the professionalism with customers. The software was incredibly easy to implement and integrates with Salesforce. Gong is less intuitive to navigate. Though it has great information, the layout can be a bit confusing. Frequently used for reviewing ongoing meetings and creating defined next steps.

Gong Feature Ratings

Comments

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Simple and Effective