Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of …
Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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TLC Marketing & Training (Non-profit Organization Management, 1-10 employees)
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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The most common users of Google Ads are from Small Businesses (1-50 employees).
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May 17, 2022
Google Ads = ROAS
We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers the potential to reach new users, retarget existing ones, and overall drive sales that we otherwise could have or would have missed out on. The best part of the platform is the ROAS, as clicks are usually pretty cheap for very good returns
- Reaching new customers
- Easy to use platform
- Good ROAS
- You can only have one draft campaign at a time
- Certain functions are hard to find (setting monthly budget)
- The recommendations can be better, ie keyword suggestions are not always relevant
- Easy to use platform
- Powerful & specific targeting
- Reporting
- Good ROAS
- Traffic increases
- Lifetime Value
Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.
2
Two people total use Google Ads within our company. I oversee several geographies, and am part of our ecommerce team. I represent the website, marketing, ecommerce, and several other teams.
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The skills required can be achieved via Google certification + experience. There are some things that need to be learned firsthand
- ROAS
- Reach
- Revenue generation
- Adding prices to ads
- Increasing revenue for low traffic sites
- Driving traffic to new products
August 14, 2018
Great way to reach audiences
We use Adwords for our shop, and it has been a wealth of knowledge. We use it for remarketing which is the biggest earner from both social and search paid marketing strategies. Now our brand is more than known in our niche space
- remarketing
- search campaigns
- budgetting
- click fraud
- multiple clicks
- similar keywords
- we increased our sales by 50% in the first 3 months, with a small budget
- our marketing budget doubled
- we achieved a bigger reach
In my country, Bing is not being used by anybody, and our small budget in Bing stayed untouched for more than a month. Google being the only search engine used, everybody uses it for any type of search
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Sales and Marketing managers
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- Marketing
- remarketing
- price per client acquisition
- to reach a greater audience
- to come with greater products based on specific market searches
- see trends in seasons
- improve prices and quatations
- better trend understanding
- product availability in certain months
We use AdWords to create and distribute advertisements for our 3 websites. It is currently only used by myself as the sole marketing consultant. We use AdWords to draw more traffic to our websites using the normal AdWords, shopping campaigns, remarketing and display ads.
- Adwords enables us to directly target specific customers looking for specific products and services. This means that we don't waste marketing budgets on keywords and advertising that isn't as targeted.
- Adwords enables us to review a breakdown of budgets, click data, conversion data and a whole wealth of other statistics. This means we can make informed decisions on what direction we should send out marketing.
- Adwords is great at helping to market specific products through Shopping Campaigns. This means that we're able to directly target customers that are looking for one of our products, for example "30cm Porcelite Squared Plate" rather than just at customers looking for "Plate".
- Adwords could benefit from being able to integrate with Google Analytics more. Currently, we're able to send conversions (sales) over to adwords but being able to view which keywords and advertising campaigns generate revenue through specific products would mean we're able to gauge which products are most effective. Currently we would have to jump between Adwords and Analytics.
- Adwords has a positive impact on our return on investment. It creates a steady flow of sales for us, both online and over the telephone.
- Adwords has unintentionally also helped to improve the customer service and awareness of our sales staff. They are now more involved in the Adwords decisions and know what products need pushing. Also, due to the increase in customers, sales staff is able to increase their customer service skills while "on-the-job".
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- Generating more sales
- Brand awareness
- Increasing customer service
- Increasing sales representatives awareness of the marketing side of the business.
- We may be able to use adwords for marketing our company in additional ways including more display adverts, remarketing and demographic targeting.