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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Hash Moody | TrustRadius Reviewer
Hash Moody
CEO (Chief Executive Officer)
Azoora, Inc. (Computer Software, 51-200 employees)
Alex Nejako | TrustRadius Reviewer
Alex Nejako
Marketing Automation Manager
Surgent Online Education (E-Learning, 501-1000 employees)

Video Reviews

3 videos

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Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Integrations

Google Analytics Competitors

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3710)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
September 26, 2014

Google Analytics

Verified User
Professional in Engineering
Computer Software Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Google Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.
Pros and Cons
  • Describes overall page visits
  • Describes how many placed orders
  • Specific events can be added depending on the merchant need
  • Maybe it can be extended by providing more ways of capture and more ways of reporting
Likelihood to Recommend
Google Analytics is free and developer friendly to work with.
Return on Investment
  • Gives us more insight where customers are dropping off and how to improve
Alternatives Considered
Easy to use and open source
Likelihood to Renew
7
Overall, it's good.
Users and Roles
20
page & event tracking
Support Headcount Required
4
java script and html
Business Processes Supported
  • Analytics
  • Conversion
  • Sales report
  • Visitors report
Future Planned Uses
  • Maybe embedding into different tracking containers
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
no price
Evaluation Lessons Learned
Price based and need based
Implementation Details / Implementation Partner
  • Professional services company
Solution implementation
Implementation Phases
No
Change Management Lessons
Change management was a big part of the implementation and was well-handled
nothing much all the pages or events has to be revisited
Implementation Issues
  • Nothing much
  • But if the data paatern changes then we have to take care of all the pages
  • All the events
Implementation Rating
7
Support Rating
7
It's good and easy
Exceptional Examples of Google Analytics Support
in fact its open source might be for reatailer for reports
Easy Tasks
  • Tracking
  • Event capture
  • Customer type
Difficult Tasks
  • customizations
Usability
7
Overall, it's ok.
August 18, 2014

The Power of Data is a No-Brainer

Joshua Van Horsen | TrustRadius Reviewer
Joshua Van Horsen
Marketing Manager
Drury Hotels (Hospitality, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We currently utilize Google Analytics with Marketing to gather data on the traffic visiting our site, how our site is being found, how it is being used, and how potential guests are navigating through our sales funnels. Google Analytics also provides us information on mobile vs. desktop users and the type of devices our guests may be using to access our content.
Pros and Cons
  • Google Analytics does a great job allowing us to define conversion goals, and sales funnels and then track how users are ultimately using our site. The information collected through this data can then be used to optimize our site to reduce lost visitors that we were unable to convert into a sale.
  • Google Analytics allows us to segment our sites visitors and look at where these visitors are coming from and educate us on what attracts visitors to our site. This is incredibly important to us in determining where our marketing might be falling short, allowing us to adjust our messaging and track results.
  • Paired with Google Adwords, Google Analytics is a powerful platform for collecting data on our paid advertising vs. our organic traffic.
  • One of my biggest complaints is that Google Analytics removed the functionality of tracking search keywords and phrases referrals from within the service. While a slimmed-down version of this functionality is still available through Google Webmaster Tools, the need to utilize multiple tool sets is limiting and unintuitive.
  • Without some research and understanding of how Google Analytics Event Tracking works, I feel that there is minimal support or explanation of how to track downloadable content on your sites. This is a major shortcoming, and something that Google should make more obvious. The feeling of going to pull download data on an item, only to find out no data has been collected for the last 2 years is horrible.
Likelihood to Recommend
I unfortunately have very limited experience with other analytics services, so in that regard my opinion is slightly biased. As a free product, Google Analytics is hands down a fantastic value and a terrific tool for everyone from professional marketers, to beginning bloggers or search engine marketers.
Return on Investment
  • Google Analytics has only had a positive impact on how we track our users and understand how they use our site. This data gives us the information we need to make intelligent decisions in how we market to our guests and where we can improve our sales funnel.
  • We have also used Google Analytics to conduct some A/B testing on site creative, which informs us as to what creative converts better, and how we can make changes to our site to provide better usability and navigation to our customers. By making small changes to the site, collecting data and then comparing it against previously collected data, we can make informed decisions on what works and what doesn't.
Likelihood to Renew
10
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
Yes
Originally implementation was broken into 3 main phases to allow for troubleshooting within the in-house team.
Phase 1: code added to all site pages and review of tracking data.
Phase 2: Creation of event tracking needs and implementation in site.
Phase 3: Conversion code added and Sales Funnels created
Change Management Lessons
Change management was a small part of the implementation and was well-handled
The biggest lesson we learned through change management was the need to understand and communicate how this new tool was going to be used, and define the structure and constraints in with it would be controlled. Items such as Sales Funnels, Event codes and timeline notes and tracking required pivotal conversations and communication to ensure our data was being collected in a controlled manner.
Implementation Issues
  • Loss of data due to rollbacks in test environment. As the production site was updated with old code, data stopped being collected.
  • Poorly implemented conversion tracking on our end that resulted in false-positive data on conversion revenue.
Implementation Rating
9
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
April 29, 2014

Google Analytics Provides the Data We Need for Continuous Improvement

Sid Haas | TrustRadius Reviewer
Sid Haas
Vice President of Business Development
LKCS (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Google Analytics on our own web sites and for all web sites we develop and host for our clients (over 100 of them). It provides terrific insight into how visitors are using each web site and the effectiveness of online marketing efforts. We've also integrated Google Analytics into Sitefinity, the content management system that we recommend for many of our clients.
Pros and Cons
  • Easy implementation
  • Fast "dashboard" approach to analytics
  • Ability to dive much deeper into analytics as needed
  • Some terms are confusing.
  • Custom reports are not user friendly to build. Takes time to get the right data and have the report look good.
  • Takes some time to get used to the interface. It's not particularly intuitive at first.
Likelihood to Recommend
Google Analytics is an excellent solution. And it's free. As long as Google provides the information we (and our clients) need, it's difficult for most companies to justify the cost of an analytics application. It's a matter of implementing the tracking codes on every page and within each marketing campaign. If that's done, the data is there to analyze and report.
Return on Investment
  • Increased insight into web traffic - where visitors come from, how they got to the site, what devices/browsers they use, etc.
  • Helps calculate ROI on marketing campaigns. We can track how people visit the web site, dedicated landing pages, etc. This helps measure the effectiveness of online advertising, e-mail marketing, social media campaigns, etc.
  • Improves search engine optimization and web content. We can see where people are entering the site, how they are finding it, etc. We also see where they leave the site so we can improve those pages to keep people where we want them.
Alternatives Considered
I haven't used other analytics solutions for several years. Google took over the market for small business web site analytics. They give us the info we need and we have no reason to change for ourselves or our clients.
Likelihood to Renew
10
Google Analytics is in place and working. They continue to add features to the product. And it remains free of charge for what we need. We don't have a reason not to renew.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
When Google changes/updates technology, there is a chance that you'll need to update the Google Analytics code.
Implementation Issues
  • Need to implement on every page of the site.
  • Custom reports can be challenging to set up.
Implementation Rating
9
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
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