Simply the best web site analytics
Denis Mutsky | TrustRadius Reviewer
February 05, 2020

Simply the best web site analytics

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used daily by various departments of our company. Overall, Google Analytics is one of the best web if not the best web analytics tool out there on the market. It provides users with valuable data insights when it comes to measuring the overall performance of the website, specific landing pages, and behaviour of website visitors.
  • The most powerful web site analytics with alot of useful data
  • Easy integration with third party platforms e.g. Facebook and Google Ads
  • Very difficult to catch up with new features and updates
  • Lack of end user support
  • Improved ROI of our digital marketing campaigns
  • Improved conversion rates on our web site
One thing that Google Analytics doesn't do well is Keyword Research and that's where SEM Rush comes into play. It would be nice to have an all-in-one dash board to be able to do Keyword research, see number on traffic, conversion paths and numbers.
One thing that I really don't like about Google Analytics is the absolute absence of customer support. While Google provides excellent support to their advertisers they absolutely do nothing to their Google Analytics customers unless you're paying premium prices for Google Data Studio.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Whether you running a website for a minimal web presence or you're an e-commerce business relying heavily on the Internet as your primary sales channel Google Analytics will provide you all (or almost all) necessary tools and reports to analyze website performance and improve as necessary with the purpose to provide a better user experience.

Using Google Analytics

10 - Digital Marketing, Web site developers, UI/UX designers
1 - Mainly this person is expected to have good analytical skills, be a number cruncher and love analyzing big sets of data.
  • Analyze results of digital marketing campaigns
  • Improve conversions in the sales funnel
  • Actually none
  • Perform deep keyword research
  • Record heatmaps and clicks
Despite some cons that Google Analytics has, it is still the best web site analytical tool on the market. Highly recommend!