Google Tag Manager Review
November 07, 2019

Google Tag Manager Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

As a digital strategist at a web company, one of my many roles is ensuring the websites we manage have strong conversion points. One way I am able to help manage this is through using Google Tag Manager to set up unique triggers and tags that provide analytics for how users are interacting with the website.

Pros

  • Google Tag Manager integrates with other Google reporting platforms well such as Google Analytics.
  • The platform offers an incredibly wide variety of things to track.

Cons

  • Google Tag Manager offers little guidance within the tool. I often have to refer to outside guides or walk-throughs each time I set up a new feature.
  • There is a steep learning curve.
  • Difficult to test and manage if you have to rely on another webmaster or third-party to implement any code changes.
  • Google Tag Manager has helped our business by giving us a platform to prove results.
  • The platform's learning curve caused a negative impact on our ROI because of how long it took to train on.
I've used other tools like Hotjar for website performance tracking and Tag Manager is nicer because it ties in with Google Analytics and allows you to specifically create the tags you want rather than watching to see what happens.
As cumbersome as Tag Manager can be at times, it's really a great tool for tracking specific items on a website. If any of your KPIs have to do with web performance, this tool is a must in order to point to success and measure results well. It takes a bit of getting used to but it's extremely helpful to see how users are interacting with the site.

Google Tag Manager Feature Ratings

6.0
Tag library
Not Rated
Tag variable mapping
Not Rated
Ease of writing custom tags
2
Rules-driven tag execution
Not Rated
Tag performance monitoring
8
Page load times
8
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Tag Load Rules ()
Not Rated
8.7
Event tracking
9
Mobile event tracking
9
Data distribution management
Not Rated
Universal data layer
Not Rated
Automated error checking
8
TMS Architecture ()
Not Rated
7.0
Role-based user permissions
7

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