User-based insights with event auto-capture
May 07, 2021

User-based insights with event auto-capture

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We use Heap to gain web analytics insights beyond Google Analytics.
  • User based, not session based.
  • Autotracking events, which can be defined later.
  • Easy to create reports.
  • It's self help, so it requires time and effort to learn and feel comfortable.
  • Would like more help getting basic event definitions and reports set up together.
  • Education is nice and structured, but not that as flexible and ad hoc.
  • We are just starting to use Heap to measure conversion rates, so at least now we have a baseline to try to improve upon through A/B testing.
  • Our team is becoming more data centric in making decisions.
  • Don't have an ROI yet.
Super easy to define events, create reports, and organize everything.
Super fast page load speeds. Sometimes it takes a while if crunching a lot of data points, but that's understandable.
A lot cheaper than GA and user-based analytics better than session-based. Event auto capture a lot more flexible than Mixpanel.

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Heap is great if you want to dig deep into analytics. On the flip side, it can be intimidating for someone who likes more structure like GA.