Item: Hootsuite
Rating: 7
Author: Verified User

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

At my current job, we use Hootsuite for social media content moderation
and engagements. Along with this moderation, we often tag messages for
further analysis.

At a past job, we used Hootsuite for sharing content via email and scheduling posts for Instagram.

Pros and Cons

Pros

Email delivery and management
"Inbox 2.0" content filters and organization
Post planning & automatic delivery

Cons

"Inbox 2.0" Layout - content is squished together, column sizing is fixed
Tagging system - small pop-up box with a scrolling list that must be saved, tags are not automatically applied
No specific message case numbers - if you want to find an old message from a user that has engaged multiple times, you need to scroll through their content history and find it

Usability

There is a bit of a learning curve when connecting accounts and scheduling posts. "Inbox 2.0" is also not the best in terms of searching for specific messages (among other things).

Hootsuite is a metro for scheduling, engaging, and analyzing social media campaigns. It is easier to keep track of user engagements via Hootsuite than it would be doing native checks. There is a "saved asset" function where you can upload pre-approved responses for future use, which helps to create and maintain a consistent brand voice.

Alternatives Considered

Sprinklr Social, Khoros Social Media Management and Salesforce Marketing Cloud Social Studio (retiring)

Sprinklr is far superior for user engagement. However, as far as I know, it does not have post scheduling or maintenance. I would recommend Hootsuite over Khoros and Social Studio.

Key Insights

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Other Software Used

Sprinklr Social, Khoros Social Media Management, Salesforce Marketing Cloud Social Studio (retiring)

Likelihood to Recommend

Hootsuite is very well suited for scheduling posts. It can handle accounts for multiple social media platforms on the same calendar. It allows you to edit content up until the time it is posted (or sent, if you are delivering emails). However, in terms of user engagement post-launch via "Inbox 2.0," I would not recommend it. There are other content management systems that are easier to use while still offering the same or better functionality.

Hootsuite Feature Ratings

Comments

Please log in to join the conversation

Great scheduling, underwhelming user engagement features

Software Version