Item: Hootsuite
Rating: 7
Author: Verified User

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

I use Hootsuite as the Digital Marketing Specialist, I'm in charge of all the social channels for a couple of different brands. I use Hootsuite for scheduling on the content calendar and ideation with captions.

Pros and Cons

Pros

Social listening
Free AI caption writer on the website
Reporting

Cons

One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
There needs to be a content library to house all the creative files so it's easier to choose and upload.

Return on Investment

I have only been with the company one month so I don't have this feedback yet.

Usability

It is very easy to use even if it has features missing, it's intuitive.

Social Media Impact

In my one month at this company so far, I have readopted the use of Hootsuite (they neglected it for like a year or two while still paying for it) and it has had a positive effect on consistency. I've been able to keep on top of a more consistent posting schedule.

Alternatives Considered

Later Social, HubSpot Marketing Hub and SocialPilot

HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Other Software Used

Asana, Slack, Canva

Likelihood to Recommend

Personally I liked Later's interface and features that I previously mentioned on the prior page.

Hootsuite Feature Ratings

Comments

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Overall a good option, some features could be added

Software Version