Hootsuite: It will change your life
Overall Satisfaction with Hootsuite Enterprise
We have implemented Hootsuite Enterprise in four departments at Radford University: the Office of Web Strategy and Interactive Media, the Office of Undergraduate Admissions, the Career Center and the Office of Alumni Relations. Hootsuite Enterprise has revolutionized how we manage social media. We are able to see at a glance all of our key social media accounts, post easily across them, view the content calendar across all the areas within Hootsuite, assign inquires to the appropriate users, and get robust and useful reports that aid us in analyzing our strategies and tweak them as needed.
Pros
- The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
- The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
- The ability to manage permissions across a broad team is awesome!
Cons
- Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
- I wish we could customize the look and feel of the dashboard a bit.
10 - Web strategy
Undergraduate admissions
Career services
Alumni relations
Undergraduate admissions
Career services
Alumni relations
- Increased employee efficiency
- Better customer service
- Improved strategy
- Sprout Social,Vocus PR Suite
Sprout Social and Vocus were very similar, but we felt that Hootsuite was more robust. The implementation services definitely were a selling point.
Hootsuite Feature Ratings
Using Hootsuite Enterprise
1 - Basic computing skills are necessary. The staff person who supports it is responsible for managing permissions, adding social channels and answering questions about how to use the tool. It is a very easy process that is not time consuming.
- Better customer service
- Improved engagement
- Better organization
Hootsuite Enterprise Implementation
- Vendor implemented
Change management was minimal - Change management was minimal.
- The first part of the implementation was essentially a product demo. Since we had demoed the product several times, it was redundant.
Using Hootsuite Enterprise
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Setting up dashboards
- Posting to social channels
- Creating reports
- Creating really complex reports is a bit tricky.
Yes - The mobile interface works quite well. 95% of the functions are accessible through the interface.
Comments
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