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Hootsuite Enterprise Review: "Hootsuite: It will change your life"
https://www.trustradius.com/social-media-managementHootsuite EnterpriseUnspecified7.8244101
Jaime Hunt, MS IMC profile photo
July 23, 2015

Hootsuite Enterprise Review: "Hootsuite: It will change your life"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hootsuite Enterprise

We have implemented Hootsuite Enterprise in four departments at Radford University: the Office of Web Strategy and Interactive Media, the Office of Undergraduate Admissions, the Career Center and the Office of Alumni Relations. Hootsuite Enterprise has revolutionized how we manage social media. We are able to see at a glance all of our key social media accounts, post easily across them, view the content calendar across all the areas within Hootsuite, assign inquires to the appropriate users, and get robust and useful reports that aid us in analyzing our strategies and tweak them as needed.
  • The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
  • The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
  • The ability to manage permissions across a broad team is awesome!
  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
10 - Web strategy
Undergraduate admissions
Career services
Alumni relations
  • Increased employee efficiency
  • Better customer service
  • Improved strategy
  • Sprout Social,Vocus PR Suite
Sprout Social and Vocus were very similar, but we felt that Hootsuite was more robust. The implementation services definitely were a selling point.
Hootsuite has absolutely changed how we do business -- for the better! It is a robust tool that creates efficiency, fosters collaboration and allows us to provide a higher level of customer service. We are extremely happy with our account rep and appreciate the check-in calls to help us better use the tool.
Hootsuite Enterprise is ideal if you have a team of users (5 or more) that manage multiple social media accounts. When choosing a tool like this, I would be sure to ask:

  • Can permissions be managed at a micro level? Can you create users who have limited permissions that allow them to view and create posts but require someone with more advanced permissions to approve the posts?
  • What is the implementation process? Will you need to set up the system yourself or will the vendor provide implementation services?
  • What is the reporting like? Can you export executive reports that are branded for your company/university?

Hootsuite Enterprise Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
9
Broad channel coverage
9
Content planning and scheduling
9
Audience targeting
8
Content optimization
9
Workflow management
10
Customer interaction histories
8
Bulk actions
8
Lead generation
9
Campaigns and promotions
8
Twitter
10
Facebook
10
LinkedIn
7
Google+
8
Instagram
9
Pinterest
8
YouTube
8
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
9

Using Hootsuite Enterprise

Support Headcount Required

1 - Basic computing skills are necessary. The staff person who supports it is responsible for managing permissions, adding social channels and answering questions about how to use the tool. It is a very easy process that is not time consuming.

Business Processes Supported

  • Better customer service
  • Improved engagement
  • Better organization

Hootsuite Enterprise Implementation

Implementation

9
Ensure that all members of the team are committed to participating in the training sessions offered.

Implementation Details / Implementation Partner

  • Vendor implemented

Implementation Phases

Change Management Lessons

Change management was minimal - Change management was minimal.

Implementation Issues

  • The first part of the implementation was essentially a product demo. Since we had demoed the product several times, it was redundant.

Using Hootsuite Enterprise

Usability

9
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.

Usability Pros and Cons

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None

Easy Tasks

  • Setting up dashboards
  • Posting to social channels
  • Creating reports

Difficult Tasks

  • Creating really complex reports is a bit tricky.

Mobile Interface Availability and Impressions

Yes - The mobile interface works quite well. 95% of the functions are accessible through the interface.