Item: HubSpot Marketing Hub
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

I used Hubspot in the agency where I worked for 7 years. Currently I am an independent consulting entrepreneur and I only use the free version of both products, marketing and CRM. Even being limited versions, they are quite useful.

I have hubspot connected to my web in WordPress through a plugin and the great thing is that, thanks to collected forms, I can follow up on any conversion that takes place on my website. These contacts become part of my database on the platform, but at the same time I use it to redirect contacts to MailChimp, which I use for shipping and automation.

Additional use the tool "Lead Flows" and recently added the "forms" to that version. What I like most is the monitoring of a user's life cycle according to their behavior.

Pros and Cons

Content management - it facilitates the creation of any piece of content. From a post to social networks, a blog post, a mailing or Landing Page.
Contact management - because it allows for a total tracking of each user from reaching away until it becomes a client. Also it helps to monitor the life cycle of each contact and creating smart for debugging database lists.
Keyword management - I love completely handling the keywords of HubSpot because it helps you to do research, it helps you track and in each publication helps you with optimizing contents.
The forms - with smart fields [you can] avoid asking the same information from frequent contacts and this helps us limit our database with additional information about each person.

Keywords suggestions only work in English and short tail keywords.
Pricing more realistic for some markets
Maybe some ambassador or entrepreneur program

Return on Investment

Increase in traffic, contacts, sales, search engine ranking, etc.

Alternatives Considered

WordPress

With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.

Other Software Used

Asana, Bitrix24, Google Drive, Canva, MailChimp, Adobe Photoshop

Likelihood to Recommend

I recommend using HubSpot for big brands with long purchase cycles. I do not recommend it for retail or massive consumption brands or SME enterprises with low budget. Yes, they could use some inbound tactics, which could be implemented seamlessly with other tools. HubSpot is to go all the way, with each phase of the inbound methodology.

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Carl Pieri
(Vendor Representative) commented 6 years ago
Hello! Thank you for taking the time to write this review! I really appreciate being able to hear about your specific experiences using the HubSpot platform - you must have seen some big changes over the 7+ years using it! I'm glad to hear that you were able to make use of the wide variety of tools offered by HubSpot. As for room for improvement, I would love to dive a little bit deeper into some of those challenges you have faced. Would you mind describing the particular market that you operate within, and how the HubSpot pricing there may be viewed as unrealistic? As for the ambassador / entrepreneur program - would you mind providing a little more detail on what you mean by these? We have programs such as HubSpot User Groups and HubStars which may be similar to a brand ambassador program to which you are referring. We also have the HubSpot for Startups program, which allows startups to get the HubSpot platform at a discounted price for two years. If these are not quite what you are referring to, I'd love to know more! If you would like to continue this conversation feel free to email me at carl@hubspot.com! Thank you again for the nice review, Carl

Why I love HubSpot and why you should love it also.

Software Version

Overall Satisfaction with HubSpot