An Inbound Market's Ideal Software
Updated November 29, 2016

An Inbound Market's Ideal Software

Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

As an inbound marketing agency, our company relies on HubSpot for most of our activities, across the whole organization. It solves the problem of having multiple software programs by consolidating all of them into one, which is extremely convenient for all of us who use it on a daily basis.
  • Content creation
  • Data vizualization
  • Contact properties
  • Customer support
  • Email analytics
  • Easier way to access "big picture" data
  • Better collaboration with other tools
  • E-commerce capabilities
  • Video capabilities on email
  • Huge increase in MQLs
  • Better time tracking
  • Overall improved ROI
  • None
I haven't really used anything similar to HubSpot in the past, but I could see any other similar products providing an overall better experience than HubSpot.
Teamwork Project Manager, Box, Slack
HubSpot is well suited for any business focused on effective marketing, but is exceptionally suited for businesses interested in inbound marketing. It's probably not ideal for individual marketers, but it's fantastic for marketing teams with multiple people. It also requires an investment, so it's not ideal for businesses with limited budgets.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
5
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
9
Social profile integration
9
Dashboards
8
Standard reports
8
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

12 - Marketing and Sales
12 - Content writers, inbound specialists, account coordinators, account managers, digital designers.
  • Reporting
  • Content Creation
  • Social Media
  • Print product promotion
  • Innovative emails
  • Deep-down analytics
  • Topic generation
  • Video-email integration
  • VR
We definitely plan to keep using HubSpot, as it's crucial for our daily activities.