You can't go wrong with HubSpot
Updated November 28, 2016

You can't go wrong with HubSpot

Stephanie Reed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot ourselves, plus recommend it and resell it to our customers.
We reviewed, demoed and trialled quite a few of marketing automation software, and HubSpot just stroke us for the amazing community that goes around it and the philosophy.
It's not only a piece of software, it's also an academy, a place to learn and a community.
We use the software itself for everything to do with our inbound marketing, including website hosting and design, blogging, landing pages creation, email marketing, analytics and the CRM.
It's used predominantly by me as the marketing executive, but other parts of the organisation are also starting to use it more and more.
  • Analytics: gives you a clear understanding of what is working, what isn't, what needs adjusting and where the traffic is coming from.
  • CRM: auto-populates the CRM with the information from the users, saving us lots of time and making our sales process super simple.
  • Blogging: absolutely great in not only helping with the writing and design of the blog, but also with the SEO optimisation.
  • Contextual marketing and smart content: change the content based on who is visiting the website.
  • CRM: although it's great, it only tracks data from the moment the user registers itself on the website, whereas other platforms can go backwards and track the data from the first time that user has been on the website even if they weren't registered back then. However, with recent updates, HubSpot is going in that direction and therefore I don't think we are far from getting that.
  • Quite a lot of great features, like the reporting add-on and the paid advertising one, are extra and you have to pay more to get them.
  • Flexibility with organising content and campaigns in folders.
  • Increase in website visits and organic traffic
  • Huge increase in number of leads generated through the website (from 1 to about 20 per month in just 5 months)
  • Much more clarity on our leads and prospects, so our salespeople can close them more effectively
  • Much more complete and professional.
  • Reporting is much stronger and a lot more geared towards inbound marketing, rather than general marketing automation. It's a more complete solution with everything you need in regards to inbound marketing, whereas the others all miss some bits and pieces and you need to integrate them with other solutions. Plus, it can be really hard to extract the right data from the other solutions to create the right reports that you need.
  • The whole training and community that goes around it is not comparable to any other, and the support you get is amazing.
  • Content creation features are much stronger than SharpSpring
  • It completely changes your business upside down.
It's very well-suited for any business looking to be serious with their inbound marketing. I strongly recommend it in most cases. The only scenarios when I don't recommend it is if it's a very small company with not a large budget, a very small mailing list and who won't need much activity around inbound to generate interest at the beginning. However, as they grow and want to do more, I definitely recommend switching over.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
Mobile optimization
10
Email deliverability reporting
6
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
7
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
8
API
10
Role-based workflow & approvals
10
Customizability
6