Item: HubSpot CRM
Rating: 9
Author: Alex Richards

Use Cases and Deployment Scope

We use Hubspot for all of our Marketing Campaigns, tracking sales inquiries, deals, and lead scoring, and as a central repository for all of our customer information. Up until recently, we were also using Hubspot to host our organization's website, but we have now moved it off HS to another platform.

Pros and Cons

Sales
Integrating with other platforms.
Totally Customisable.

Hosted Websites - can be very complex to maintain.
API - some functionality we think are basic you can't do.
More computed properties.

Return on Investment

Strong integration marketplace.
Familiar for new AE's.
Has been really easy to customise through properties and views.

Usability

We've used Hubspot for well over 5-6 years, so it's a little difficult for me to compare, but Hubspot is one of the market leaders, so the range of other software we use that integrates with Hubspot is vast. This is of great benefit to us as it doesn't require any dev support if we want to integrate data into the platform or push/pull data into another platform from Hubspot. The customization available within Hubspot is extremely comprehensive, too - there's not been a scenario yet where Hubspot hasn't met our needs.

Alternatives Considered

Freshworks CRM and Salesforce Essentials

After evaluating other products, we settled on Hubspot for ease of setup, and the person performing the setup already had experience with Hubspot. Also, we found for the price we were paying; there were more features available than some of the other CRMs researched. Hubspot, we felt, was also more well-established than some of the other CRM, and options for integrations were key to us.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Planhat, Jira Software, Atlassian Confluence, Zendesk Support Suite, Miro, Lucidchart

Likelihood to Recommend

I find Hubspot really easy to use, and it's extremely configurable to our requirements. As Hubspot is one of the market leaders, lots of other platforms that we use have integrations that support Hubspot, which you wouldn't necessarily find if you had a less well-known CRM. This allows us to populate data in Hubspot quickly and extract data from Hubspot for use in other tools.

Hubspot - a wide range of configuration options and well established.

Overall Satisfaction with HubSpot CRM