Hubspot - a wide range of configuration options and well established.
September 13, 2022

Hubspot - a wide range of configuration options and well established.

Alex Richards | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use Hubspot for all of our Marketing Campaigns, tracking sales inquiries, deals, and lead scoring, and as a central repository for all of our customer information. Up until recently, we were also using Hubspot to host our organization's website, but we have now moved it off HS to another platform.

Pros

  • Sales
  • Integrating with other platforms.
  • Totally Customisable.

Cons

  • Hosted Websites - can be very complex to maintain.
  • API - some functionality we think are basic you can't do.
  • More computed properties.
  • Strong integration marketplace.
  • Familiar for new AE's.
  • Has been really easy to customise through properties and views.
We've used Hubspot for well over 5-6 years, so it's a little difficult for me to compare, but Hubspot is one of the market leaders, so the range of other software we use that integrates with Hubspot is vast. This is of great benefit to us as it doesn't require any dev support if we want to integrate data into the platform or push/pull data into another platform from Hubspot. The customization available within Hubspot is extremely comprehensive, too - there's not been a scenario yet where Hubspot hasn't met our needs.
Having a central source for all of our marketing and sales data is invaluable - marketing can send data to prospects based on lead score and other parameters really easily. Sales can then see within the feed what information we've sent customers/leads, so they have a complete picture of where the customer is in the lifecycle.
After evaluating other products, we settled on Hubspot for ease of setup, and the person performing the setup already had experience with Hubspot. Also, we found for the price we were paying; there were more features available than some of the other CRMs researched. Hubspot, we felt, was also more well-established than some of the other CRM, and options for integrations were key to us.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

I find Hubspot really easy to use, and it's extremely configurable to our requirements. As Hubspot is one of the market leaders, lots of other platforms that we use have integrations that support Hubspot, which you wouldn't necessarily find if you had a less well-known CRM. This allows us to populate data in Hubspot quickly and extract data from Hubspot for use in other tools.

HubSpot CRM Feature Ratings

8.8
Customer data management / contact management
10
Workflow management
10
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
5
Interaction tracking
8
Not Rated
Case management
Not Rated
Call center management
Not Rated
Help desk management
Not Rated
10.0
Lead management
10
Email marketing
10
4.5
Task management
Not Rated
Billing and invoicing management
3
Reporting
6
10.0
Forecasting
10
Pipeline visualization
10
Customizable reports
10
9.3
Custom fields
10
Custom objects
10
API for custom integration
8
5.5
Role-based user permissions
10
Single sign-on capability
1
Not Rated
Social data
Not Rated
Social engagement
Not Rated
10.0
Marketing automation
10
Compensation management
Not Rated
10.0
Mobile access
10

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