Overview
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Learn from top reviewers
Supporter of Litmus
Litmus is an excellent email testing platform
Seamless for Efficiency and Approval Process
A good tool for email previews.
Litmus saves time with email reviews
Litmus - transforming QA for our agency.
Litmus is a quality email testing service.
Litmus Financial Service review
Litmus is great for Email QA process!
Great Platform with Many Features!
Litmus Rendering
Litmus is the gold standard!
Litmus Review
Litmus has made my overall job easier and better
Best Tool for Refining Your HTML Email Code for Deliverability.
How Litmus Differs From Its Competitors
Email Personalization
Marketing Strategy
Marketing Strategy
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Email Personalization
Marketing Strategy
Email Personalization
Collaboration with Litmus
Marketing Strategy
Email Personalization
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Email Personalization
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Marketing Strategy
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Marketing Strategy
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Collaboration with Litmus
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Video Reviews
1 video
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 6.8WYSIWYG email editor(29) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.7Dynamic content(23) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.3Ability to test dynamic content(199) Ratings
Users can test dynamic content prior to launching a campaign.
- 2.6Landing pages(3) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 1.8A/B testing(4) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.8Mobile optimization(304) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(219) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 1.8List management(2) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 1Triggered drip sequences(1) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 5.6Dashboards(10) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.9Standard reports(201) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.6Custom reports(140) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.6URL Validation(225) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 7.5Link Tracking(194) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 7.7Spam Testing(225) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9.2Email Previews(301) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(526)Community Insights
- Pros
- Cons
Impressive Capabilities: Users consistently appreciate Litmus for its extensive email testing capabilities, ensuring that emails are correctly displayed across a wide range of clients and devices.
Innovative: The innovative features and interactivity options provided by Litmus' Personalize builder enable the creation of engaging and dynamic email content.
Support: Customers value the platform's support team for their helpful and responsive communication, especially in promptly resolving any issues related to the Personalize tool.
Reliable: Litmus stands out for its reliability, allowing global teams seamless access to emails at any time. With Litmus, users benefit from comprehensive testing tools, personalized content creation options, and excellent customer support services.
Cumbersome Interface and Slow Rendering: Users have found the Litmus preview interface to be cumbersome and slow, affecting the accuracy of email rendering across various devices and clients. This has led to frustration among users trying to ensure their emails display correctly on different platforms.
Lack of Integration with ESPs and CRM Systems: Some users have noted a lack of integration with Email Service Providers like Marketo, along with a desire for better connections to CRM systems, impacting workflow efficiency. The absence of seamless integration hinders smooth operations for users who rely on these platforms.
Confusion Over Subscription Features and Pricing: Reviewers have reported confusion regarding what features are included at different subscription levels, especially concerning the removal of proofing features for lower-tier plans. This lack of clarity has caused uncertainty for users in understanding the value they receive at each pricing tier.
Reviews
(1-4 of 4)Litmus - transforming QA for our agency.
- Display emails on different ESP in a quick and organised way.
- App integration for easy checking.
- Clear tick box.
- Ability to test dynamic content
- 70%7.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 70%7.0
- Standard reports
- 100%10.0
- Custom reports
- 70%7.0
- URL Validation
- 90%9.0
- Link Tracking
- 100%10.0
- Spam Testing
- 100%10.0
- Email Previews
- 100%10.0
- Quick QA - saves us time.
- Confidence in how work will go out.
- Easy to use for a variety of roles to jump in and use the program.
- Email Preview on other esps
- Reviewing campaigns before they go live
- Technical testing of different modules and blocks
- dark mode
- We haven't really had anything unexpected
- Built in testing through google chrome is nice
- With some additional features and functionalities like Spell check this would be extremely beneficial for another set of eyes on the content of emails
- Integration with Other Systems
- Ease of Use
- Implemented in-house
- None
- No Training
- Reviewing emails on multiple email service providers
- I think all the steps during the QA process is a bit clunky and not as straight forward
- Klaviyo
- Klaviyo
- Yotpo
- Hubspot
- Justuno
- File import/export
- API (e.g. SOAP or REST)
- Javascript widgets
- Dont have any
- Spell check
Highly Recommend Utilizing Litmus!
One key business problem that the product addresses is being able to see the spam testing, loading speed, and accessibility for clients. Having intel from the get-go on problem areas to help us ensure a higher inbox placement rate is key and has been so helpful for us.
- I love how Litmus sends emails and webinar training to help continue education
- The Preview and QA feature is so helpful
- The Builder feature to see our code and find problem areas
- Customer service and continued support
- Ability to test dynamic content
- N/AN/A
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- N/AN/A
- Standard reports
- N/AN/A
- Custom reports
- N/AN/A
- URL Validation
- 100%10.0
- Link Tracking
- N/AN/A
- Spam Testing
- 100%10.0
- Email Previews
- 100%10.0
- It has saved me a ton of time not having to manually test all of my emails and having a wide range of previews in one space.
- It makes the email review process faster and more efficient.
- It helps me see any problem areas in my code or email in general that needs to be fixed before sending.
2 - Marketing Data Analyst
3 - Digital Marketing Specialist (me)
As we look to expand our team, we will add more team members to the platform, but our entire marketing team currently uses the platform.
- Testing email
- Previewing emails prior to send
- Spam testing
- Seeing the spam issues prior to send
- The code/build feature (very helpful)
- The analytics component - we don't currently use this feature
- The sharing/commenting feature - we don't currently use this feature
- Product Features
- Product Usability
- Implemented in-house
- None
- no training
- Testing/previews
- Builder
- We haven't upgraded yet.
- I'm happy with what is currently available and am happy with any further upgrades as well!
Get on the Litmus bus
- Analytics tracking
- Email displays
- Spam filter
- First impressions
- Ability to test dynamic content
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- Standard reports
- 90%9.0
- Custom reports
- 90%9.0
- URL Validation
- 100%10.0
- Link Tracking
- 80%8.0
- Spam Testing
- 100%10.0
- Email Previews
- 100%10.0
- Time saved testing emails.
- Not worrying about how emails looked in platforms our clients weren't using.
- Better understanding of performance metrics.
- Email testing
- Spam testing
- Analytics
- The ability to incorporate GIFs in our emails
- Test what design layouts work and what doesn't
- Save templates for future use
- Continued testing across platforms
- Utilizing proof to reduce review time
- Stay current on industry trends and practices
- Price
- Product Features
- Product Usability
- Implemented in-house
- Nothing
- no training
- Builder
- Testing
- Analytics
- None
- None
- None that I can think of
- File import/export
- Not sure any apply we have continued to use the same base features that Litmus offers online.
- Not sure
Create a flawless email with Litmus!
- Browser testing is possible on Litmus.
- Mobile testing can be done on various devices and modes.
- Issues like cropping of images and content can be captured
- Emails in development can be tested efficiently on different platforms before sending to production.
Litmus is perfect to test emails.
Litmus is not appropriate to test functionalities and any CTAs.
- Ability to test dynamic content
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 100%10.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
- URL Validation
- 100%10.0
- Link Tracking
- 70%7.0
- Spam Testing
- 80%8.0
- Email Previews
- 100%10.0
- Saves a lot of time in mobile testing
- Provides good value for money when utilized to full extent.
- Saves resources in defect capturing.
- AT&T Managed Threat Detection and Response
Marketing teams.
Quality Assurance teams including manual and automation testers
- Test emails in all browsers
- Test emails at different mobile clients (devices)
- Test emails for accessibility issues
- Test emails for any content display issues: cropping, overlapping etc.
- We are able to use litmus for accessibility
- In our organization users are trying to create their own checklist to utilize Litmus
- Adding new clients to test list
- For testers to take full page screenshots while using litmus clients: Desktop and mobile
- Share the checklists with team members
- Use "builder" to get insights of development
- Price
- Product Features
- Product Usability
- Analyst Reports
- Implemented in-house
- To give access to all team members was an issue.
- in-person training
- Use the checklist
- Use available mobile and desktop clients
- Use the first overview provided by Litmus
- Nothing is very difficult in terms of using this software
- Siverpop
- JIRA
- File import/export
- More seamless features
- Checklist is a good option to use
- More clients to test