Powerful yet easy to use platform
January 08, 2020
Powerful yet easy to use platform
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
Mailchimp is one of the top email marketing platforms we recommend to clients. It offers an easy to use interface that enables organizations to quickly deliver high-quality emails without the need for a developer. Reporting, group segmentation, and analytics are also easy to use.
- Creating and sending emails
- Reporting
- It can be restrictive for novice users
- More integrations would be useful
- Increased open rates
- More efficient campaign creation
Mailchimp can compete with and often beat other similarly priced email marketing platforms. It's great for the average user and easy to learn.
Mailchimp has allowed several of our clients to consolidate processes into one platform. This has created efficiency and reduced errors. This also has helped some of them save money.
- A/B can really help you hone your email marketing skills.
- Getting a second person to review test emails can be very helpful.
- Schedule emails ahead of time vs. immediate sends whenever possible - this gives you the opportunity to make a change
- Images can be very impactful.
- Don't be overly wordy or you risk losing readers.