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Mailchimp keeps us running
Updated January 08, 2020

Mailchimp keeps us running

Ben Flemming | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

Our staff is all using Mailchimp to send personalized newsletters to keep their supporters up to date. Also, our marketing team manages our core MailChimp account to send newsletters, calls to action, and fundraising campaigns to all our supporters and followers. The main thing it helps us all with is to share stories directly to our supporters in a visually compelling way.
  • Image editing! We don't always get perfectly sized shots, and adding text and captions is so simple.
  • The layout and format of the email message are really easy to work with.
  • List management and targetting.
  • Integration with other apps.
  • Occasionally the text editor doesn't clear styles, bu the WYSIWYG editor is mostly right on.
  • It's saved us money and helped grow our audience.
  • We get to keep our supporters engaged and informed! We get great feedback on that.
It's been a long time since we last used it, but Constant Contact felt much harder to work within the actual interface of the platform. Also, it was - at least at that time - a decent bit more expensive than MailChimp was for a similarly sized list of contacts.
The UI for Mailchimps platform is fantastic. The learning articles are beautifully designed and make me want to learn new features, just because of how fun it looks. The campaign editor is both visually simple and incredibly powerful - from text editing, formattting, and photo editting built in to the platform.
Unfortunately, we're pretty much using mailchimp only for sending email blasts.
We've found great success in getting great content to our audience and direct fundraising appeals for our non-profit efforts. Some of our biggest lessons with mailchimp have been in sending appropriately timed and appropriately toned fundraising appeals - with enough context and cultivation that the invitation to give is welcome, and the content doesn't become annoying.
It is excellent for sending newsletters to our audience. However, it is not great for one on one communication, as my colleagues sometimes try to do. For that, it's best to use a regular email to send the personal message rather than crafting a new campaign in MailChimp.

Mailchimp Feature Ratings

8.3
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
7
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.0
Standard reports
9
Platform & Infrastructure ()
Not Rated

Evaluating Mailchimp and Competitors

Yes - Constant Contact is the platform we replaced years ago. The reason we were looking for a new platform was general gripes with the usability and pricing with the status quo. We found mailchimp - initially like it's free to start pricing model, and grew to love its incredible usability and versatility for new staff and for experienced users.
  • Price
  • Product Usability
  • Third-party Reviews
At the time we made the switch, price was the biggest factor for our small startup nonprofit.

At this point, ease of use is the premium value that keeps us happy, because our staff has enough to do without getting frustrated by a platform that's hard to work with to accomplish what we need.
If I had to do it again, I'd tell myself to look for mailchimp earlier.