Mailchimp is great!
March 17, 2021

Mailchimp is great!

Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Premium

Overall Satisfaction with Mailchimp

Mailchimp is being used by our organization to send mass emails to hundreds of thousands of people. We use it for ourselves and for our clients. It's one of the simplest email clients that you will come across and we typically recommend it to people who just use email as a campaign sending solution that doesn't need to react in too dynamic of a way.
  • Mass emailing
  • Deliverability
  • Easy drag and drop
  • Fairly inexpensive for smaller lists
  • Smarter dynamic drip campaigns
  • Wish it would allow for more list loading without verification
  • Wish it didn't have as many soft bounces to emails that we know are legit and signed up for our email list
  • Allows us to send emails and get sales
  • Easy lead prospecting via email
  • Drip campaigns are easy to use (journeys)
Mailchimp has the easiest User Interface out of all of the options out there and tends to be one of the more universally known email sending options that clients have heard of or use. Especially among smaller organizations, Mailchimp tends to dominate the space compared to some of the other options out there.
They allow you to use their pre-built templates, or easily build your own without needing to know any code. The drag and drop features tend to be easier to work with compared to some of the other platforms and I find that people who are new to email sending or that are looking for something easy, tend to pick this up very quickly.
I would hesitate to say this is an all-in-one marketing platform even at the higher paid tiers. I know a lot of companies use this as their CRM, because they can't afford something like Salesforce, however it definitely shouldn't be used as a CRM. It doesn't replace many marketing functions outside of email. I wouldn't use the landing page feature if you have your own site, as you already have the capabilities on your CMS typically.
We have been able to sell a lot of product through email sending via Mailchimp, but some of the most important lessons learned along the way have revolved around the subject line testing. We have been able to gain great knowledge around A/B testing that we have used in our website headers and other marketing content from the email campaign learnings.
If someone needs to send mass emails and guarantee deliverability, Mailchimp is an easy solution for that. If you have purchased lists from external sources, don't consider Mailchimp. They pride themselves on deliverability and won't let their servers get spammed by bad emails. Also they have easy to use drag and drop builders.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
7
Landing pages
5
A/B testing
6
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Standard reports
10