Mailchimp still the powerhouse of email marketing or did it grow too fast?
March 18, 2021

Mailchimp still the powerhouse of email marketing or did it grow too fast?

Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We mainly work with WordPress websites, and to automate mail lists and send mails to customers we use Mailchimp on some of the websites.
Main reason, it's easy to connect with plugins and for smaller companies a real cheap (free) option.

By creating mail automations and using the right API connections you can automate some processes with Mailchimp, like product update's, order updates, etc.


  • Editor is really easy to make some fast email templates.
  • Plenty of email types, from auto responders to A/B testing it's all there.
  • Grown to a complete platform, so for free users you have everything to start with.


  • Reporting a bit behind, I find the information incomplete, I wish for some more editing room here.
  • Automations are incomplete, and not easy to setup. You have to get in to it.
  • Pricing can ramp up fast with more subs, if you go to higher price ranges then there are better tools on the market.
  • With simple automations we have a 10% returning customers.
  • With the correct placement and easy mails we had a list growth of 20-30% within months.
  • Because of the low entry we where able to convert x costumers to email marketing on long term projects.
For my work I test try and research multiple tools, and then we see if the tool is a right fit for a company.
So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big list or want more complex functions. If you want more automations, and data in your mails then go for something more directed to that like ActiveCampaign.
Yet again, it's free till x subs (and no it's not 100% whitelabel then). It's easy to connect to almost any platform, you can start building email and lists @ once. And it's complete with all the functions to kick start your email campaigns. So overall it's a solid tool for you email marketing campaigns.

But again we tend to use it more for smaller companies, websites, webshops. Once they grow we go for a more complete option. This depend on the needs and functions that are needed.
Price wise you could benefit alot by using Mailchimp, you can disable/deactivate multiple tools. But Mailchimp can be all over the place, lets say it's a Jack of all trades but a master of none. Some things Mailchimp is really good at but some things can also be way better.

For the base options you would save I think 2-3 tools. On the other hand we notice that some companies only use/need 2-3 functions of the 20+ and if that's the case there might be some better options.
Some customers were not really believing in email marketing. With Mailchimp we where able to introduce them to email marketing and some basic automations. And with they we where able to get some returning buyers/visitors and grow the business. Most of those costumers are in love with email marketing now and use it actively.

With this Mailchimp is a great way to get companies in email marketing and let them test the power of it for low setup costs.
Depends on what you want in your email tool. Small websites, shops who want to get into mail marketing and try out multiple aspects of it. Then go for it! The setup is easy, it's free to x subs and you can play around with automation, responders, editors etc.

If you are going bigger and want to make more complex automations, more detailed reports and already have a big list of subs, then there are better options for you. On the other hand many of the bigger tools have a free option or a trial option. So if you are starting just go and play with it. Hint: make a short list with functions you REALLY want and some that are optional.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports


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