Mailchimp still the powerhouse of email marketing or did it grow too fast?
March 18, 2021
Mailchimp still the powerhouse of email marketing or did it grow too fast?
Score 8 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with Mailchimp
We mainly work with WordPress websites, and to automate mail lists and send mails to customers we use Mailchimp on some of the websites.
Main reason, it's easy to connect with plugins and for smaller companies a real cheap (free) option.
By creating mail automations and using the right API connections you can automate some processes with Mailchimp, like product update's, order updates, etc.
Main reason, it's easy to connect with plugins and for smaller companies a real cheap (free) option.
By creating mail automations and using the right API connections you can automate some processes with Mailchimp, like product update's, order updates, etc.
- Editor is really easy to make some fast email templates.
- Plenty of email types, from auto responders to A/B testing it's all there.
- Grown to a complete platform, so for free users you have everything to start with.
- Reporting a bit behind, I find the information incomplete, I wish for some more editing room here.
- Automations are incomplete, and not easy to setup. You have to get in to it.
- Pricing can ramp up fast with more subs, if you go to higher price ranges then there are better tools on the market.
- With simple automations we have a 10% returning customers.
- With the correct placement and easy mails we had a list growth of 20-30% within months.
- Because of the low entry we where able to convert x costumers to email marketing on long term projects.
- ActiveCampaign, Sendinblue, SharpSpring Mail+ (formerly graphicmail), Constant Contact and GetResponse
For my work I test try and research multiple tools, and then we see if the tool is a right fit for a company.
So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big list or want more complex functions. If you want more automations, and data in your mails then go for something more directed to that like ActiveCampaign.
So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big list or want more complex functions. If you want more automations, and data in your mails then go for something more directed to that like ActiveCampaign.
Price wise you could benefit alot by using Mailchimp, you can disable/deactivate multiple tools. But Mailchimp can be all over the place, lets say it's a Jack of all trades but a master of none. Some things Mailchimp is really good at but some things can also be way better.
For the base options you would save I think 2-3 tools. On the other hand we notice that some companies only use/need 2-3 functions of the 20+ and if that's the case there might be some better options.
For the base options you would save I think 2-3 tools. On the other hand we notice that some companies only use/need 2-3 functions of the 20+ and if that's the case there might be some better options.
Some customers were not really believing in email marketing. With Mailchimp we where able to introduce them to email marketing and some basic automations. And with they we where able to get some returning buyers/visitors and grow the business. Most of those costumers are in love with email marketing now and use it actively.
With this Mailchimp is a great way to get companies in email marketing and let them test the power of it for low setup costs.
With this Mailchimp is a great way to get companies in email marketing and let them test the power of it for low setup costs.