Mailchimp for Easy Campaign Creation and Analytics

Mailchimp allows us to proactively reach out to customers about new product updates, make appointment requests, and stay in touch with our customers. It is being used in our department and helps us to reach out to customers at once, and provides analytics as to which customers engage with specific campaigns.

We haven't used all the capabilities that Mailchimp offers. We have primarily used it as a place to reach out to customers about new products, and determine which products have received the most attention in terms of open and click rates.

I have had plenty of success with Mailchimp in terms of creating campaigns and generating interest from the campaigns. I have learned to copy the campaigns over so as to not re-create my efforts. I have also learned to keep the campaigns short, break them up with images, content blocks, and vary the size of the fonts in certain cases. I've learned to send separate campaigns to the people who have clicked on certain links in the campaigns or opened them multiple times to create unique offers for them. I have also learned to use the chat function frequently at the beginning as they are very helpful.