The Best for Beginners and Intermediate Users
November 04, 2021

The Best for Beginners and Intermediate Users

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp exclusively for marketing purposes. Using the tags and audience features, we send targeted emails and newsletters to current clients, prospective clients, alumni clients, as well as service provider partners. Mailchimp also syncs with our CRM, which has been greatly beneficial for us to easily import any contact from our CRM directly into Mailchimp.
  • The UI is easy to understand (if you're relatively web-savvy).
  • The ability to import and edit subscribers is incredibly easy and fast.
  • The tracking metrics are detailed and simple to understand.
  • Tagging and audiences could be improved upon. While easy to workaround (if you have the brain for that), I do wish I was able to segment subscribers a bit better.
  • While I understand the pricing, I wish it were tiered differently. Getting penalized for being more successful and increasing your audience size is both a blessing and a curse. If anything, I wish the tiers were divided into more levels, allowing for someone to increase subscribers, but not have to pay a substantial amount more until they reach the next tier limit.
  • Marketing automations would be something worth developing more.
  • We ran a targeted campaign for prospects that fell off somewhere in our sales pipeline. It wound up reviving many old prospects and turning them into clients. That little nudge with Mailchimp's help went a long way.
  • Since it connects to our CRM directly, it's been a massive time-saver with data entry. Saving us tons of money on an admin doing hours of data management.
I started on Mailchimp and then branched out on trials to other products (Apollo and Outfunnel). Since Mailchimp is reserved for our marketing department, the addition of Outfunnel has come in handy (simply because it integrates inside of our CRM). Apollo was a wonderful product in theory, but, in practice, it wound up being a nightmare. In my opinion, Apollo became one of those platforms where they promise you all these bells and whistles but haven't worked out the kinks, leading to headache after headache. Outfunnel is basic in comparison to Mailchimp, the statistical reports are flat and the ability to A/B test is non-existent.
I'd give Mailchimp an 8 because it meets expectations but there are still things left to be desired. The product is great for many beginning and intermediate users, but the pricing (in order to get the very advanced features) is difficult to justify on a budget (unless your company is entirely virtual, like an e-commerce store or something of that nature).
The biggest benefit I've seen is Mailchimp's native integration with our CRM. Unfortunately, it is not an automated integration so it does require the addition of Zapier in order to automate the process. Not sure whether it's a failing on Zapier or Mailchimp's side, but the automation process has caused issues where I still need to periodically go into the Mailchimp audience and adjust tags for subscribers, due to the automation only adding new tags and not removing/overwriting old tags.
Our newsletter audience is growing and growing with every version we've sent out. From our stats, we can track which links are working better than others and develop strategies to increase the click rate in our future campaigns. The most important lesson I've learned along the way is that targeted emails are the only way to really see returns with a mailing list. Customers (or potential customers) do not want to receive a generic, flat email that comes across as impersonal.

Do you think Mailchimp delivers good value for the price?

Not sure

Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Maybe, it's due to lack of exposure to other types of services similar to Mailchimp, but, honestly, I think it's perfect for any growing business. I'm sure if I knew of any other platform, I might compare the perks of one vs the other, but since Mailchimp is all I've been exposed to, I have learned to work with it to maximize performance.

Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports