Mass Email Made Easy
November 03, 2021

Mass Email Made Easy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Legacy Plan

Overall Satisfaction with Mailchimp

Mailchimp is utilized by my company as the primary means to mass email customers and prospects various notices - whether support notifications of upcoming changes and outages, to announcing new products and trade show marketing material to prospects. Prior to this, these were emailed out from a single account in our system and the contact database was managed via Excel.
  • It is intuitive and easy to get going.
  • It does a great job managing contacts and allowing people to subscribe/unsubscribe.
  • The pricing model is budget-friendly.
  • Sometimes, there may be too much under the hood that can confuse administrators.
  • Sometimes, integrations with third-party services can be tricky or glitchy.
  • It has saved us countless hours managing contact databases for marketing and support.
  • It has rules and procedures built-in to help make sure we are maintaining privacy compliance.
  • It's fast and easy to use - critical notices can be sent out very quickly from concept to execution.
Much of the system is wizard-driven, so setup and sending out campaigns doesn't require a lot of knowledge of the inner workings of the system. It is a great tool that anyone can pick up and start using immediately, with enough under the hood to continue to scale out as business needs change.
We currently integrate the system with our Support CMS and Sales CMS, allowing a single source of truth and tracking for what our contacts are accessing and reading, along with providing us details on what information is of interest to our contact groups. This has helped us refine our material and benefit from shoring up our email blasts.
[The] most important lesson for any mass database system is if you put garbage in, you'll get garbage out. Take the time to make sure if you import anything into Mailchimp that it's been cleaned and up-to-date as this will help prevent delivery errors and problems down the road with being flagged by customers as spam.

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Mailchimp is ideal for small businesses to large businesses as its feature set and cost make it an appropriate first step for companies wanting to mass contact their base. The initial learning curve is very small, and there [are] enough added features and settings to take advantage of as a company grows. Those looking for tight integration with legacy platforms or very advanced features may need to look at other solutions.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports