Overall Satisfaction with Optimizely
I am using Optimzely with multiple clients in order to battle test marketing messages for relevancy to their potential client base. I am also constantly pushing personalization of the customer experience, which Optimizely helps me to achieve, and in large numbers. With a few clients, I am also using it to test and push new product features to ensure optimum customer delight!
- Battle testing marketing messages.
- Personalization to prospects and customers.
- Product feature testing.
- Their user experience in Bang On!
- I've had some bugs with the preview tool.
- Their cost structure sucks for small businesses - they seem to be aiming for more medium to enterprise-sized customers who need scale.
- Analytics are a bit weak as it applies to user retention.
- I've had nothing but positive ROI for clients. As much as 200% increase in prospect to a client due to rockin' messaging optimization and improvement, as well as personalization.
I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.