TrustRadius
Optimizely Review 4 of 82
Optimizely Review: "Kick-ass if you've got a budget!"
https://www.trustradius.com/ab-testingOptimizelyUnspecified8250101
Sylvia Flores profile photo
January 10, 2019

Optimizely Review: "Kick-ass if you've got a budget!"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

I am using Optimzely with multiple clients in order to battle test marketing messages for relevancy to their potential client base. I am also constantly pushing personalization of the customer experience, which Optimizely helps me to achieve, and in large numbers. With a few clients, I am also using it to test and push new product features to ensure optimum customer delight!
  • Battle testing marketing messages.
  • Personalization to prospects and customers.
  • Product feature testing.
  • Their user experience in Bang On!
  • I've had some bugs with the preview tool.
  • Their cost structure sucks for small businesses - they seem to be aiming for more medium to enterprise-sized customers who need scale.
  • Analytics are a bit weak as it applies to user retention.
  • I've had nothing but positive ROI for clients. As much as 200% increase in prospect to a client due to rockin' messaging optimization and improvement, as well as personalization.
I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
This tool is really robust. It is great for mid to large companies with a marketing budget. This is not going to be friendly for bootstrapped small businesses or startup. They really need to change that, because who better to use this tool than a startup to determine their messaging through testing? This is a fundamentally awesome tool for A/B testing messages and for personalization. Also, determining if a feature that you are purchasing is a good feature for your customers or a bad one. Overall, I would give Optimzely a B+/A-. I really want this for my small clients. It kicks ass.