Optimizely Review 4 of 73
Optimizely: "Please A/B test this review!"
Brian Nizinsky profile photo
December 07, 2017

Optimizely: "Please A/B test this review!"

Score 8 out of 101
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Overall Satisfaction with Optimizely

We use Optimizely for all of our A/B webpage testing across both our main website and any campaign landing pages. Only the Marketing department uses this tool. We use Optimizely to test out theories in order to see their effect on conversion rates and other relevant KPI's.
  • It makes it easy to set up the A/B testing parameters and allow us to focus on running multiple tests.
  • We love the ability to exclude audiences so that the test data is as pure as possible
  • We like the interface since its easy to see what version is "winning"
  • There is a bit of a learning curve with the interface, it's not that intuitive day 1.
  • You will need a web dev to help get these tests set up. It is not easy enough for a non-tech person to do.
  • It has a positive ROI overall on the organization. It has saved us from lowering our conversion rates due to the data we get from the test results.
We went with Optimizely over Lift because it was more flexible with creating variants outside of the "blocks" of content that Lift handles. So for instance, if you wanted to test an entirely new area of content you cannot do that with Lift. You can only test images/text in existing content areas.
Optimizely is well suited for your standard A/B testing scenarios. It does not do multivariate testing (at least the version we have does not). I would not look to Optimizely for any type of personalization for a website. There are better tools out there for that.