Overall Satisfaction with Outreach
Outreach is the cornerstone system that enables us to deploy sales messaging to our team of 60+ reps in a way that enables each rep to customize their message while enabling the long term assessment of messaging success.
- Outreach will allow you to deploy and manage sales messaging.
- Outreach enables sales and marketing leaders to understand the effectiveness of their messaging in the context of persona and company segment.
- Outreach provides a smooth and enjoyable work surface for reps - a workflow that far exceeds the experience provided my CRM providers like Salesforce.
- I would like to see the reporting features of Outreach to be significantly improved. While a lot of data is available, the current reporting feature set does not support the types of pivots we currently find value in.
- The Outreach API and trigger system is very robust and highly configurable. What I'd like to see is more "master-class" training material on the subject. This could allow mid-level users the ability to level-up their skills quicker.
- Shorter BDR ramp times which is leading to increased BDR productivity during high growth phases.
- Smoother and simplified BDR workflows are leading to increased training on selling and less time spent on mechanics.
- It's much easier to deploy and test messaging across a variety of segments and persona. This is leading to increased effort into testing and messaging since the supporting mechanics of deployment and measurement are simplified.
I can't fully compare Tout to Outreach any longer since I haven't used Tout for about 2 year. I also have a hard time believing Tout is going to be able to execute as well as the Outreach team - they really lean forward and push product development. I just don't see Marketo being so effective. Do remember I'm a complete fan boy so I'm quite bias since I'm so taken care of.