PathFactory

We use PathFactory in multiple ways. As a nurture channel for global campaigns, custom/dedicated microsite for the most prized accounts and in the past year as personalization at scale engine for our top accounts.

Each dedicated microsite for our prized accounts is built based on the key priorities of that account indicating customer centricity at the core.

Critical business issue the platform solves is the speed at which a dedicated microsite can be launched based on templates and still be made customizable. Another area is you can do all of this with no coding experience. As long as you have the logic and relevant content - PathFactory can do what you want.

• We won the [...] of the year award based on a personalization at scale concept and PathFactory was the crux of it
• I won the [...] of the Year award in 2025 and PathFactory was the core element
• Showcases customer centricity in everything that we do

Demandbase One, Adobe Marketo Engage, Salesloft

We use it across all ABM Campaigns to build content tracks and link to from other channels including paid social and email.

It helps with our reporting because the depth of the reporting in the tool is so vast.

• It has made our publishing much leaner
• Everthing is in one place
• It's a modern tool and a great asset to our tech stack

6sense, Adobe Marketo Engage

At AVEVA, we use PathFactory predominantly for nurture tracks for progressing leads through the funnel with the aim of qualifying them to progress onto sales opportunities. My ABM team uses more of the templated experiences element of the platform to build out a highly personalised and scalable digital experience for our top-tier enterprise accounts.

• Supported to marketing influence.
• Increased lead conversion.
• Increased account engagement.

Turtl and Folloze

Demandbase One, Adobe Marketo Engage, Salesforce CMS

Host all content. Place like-themed content in playlists that encourage visitors to binge additional content after reading the initial target content. Tracks content visitors and provides valuable intent data to aid in pipeline development and sales efforts.

• Insight into what content performs best.
• Analysis of paid content vs no-cost content effectiveness.
• Associate content consumption with opportunity conversions.

Adobe Marketo Engage

We use PathFactory for most of our core content experiences. We use it to create tracks of multiple pieces of content for newsletters, email campaigns, etc. We also use it to build landing pages/microsites for ABM campaigns. The main use case is providing prospects/customers with multiple pieces of content in one place, rather than a single asset. Each track encourages people to "binge" on multiple pieces.

• Increase in multiple-asset views
• Time-savings for our content team and MOps (since the content team can self-serve)

Uberflip and Unbounce