Item: PathFactory
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Pathfactory as a content management platform within the customer lifecycle journey. The platform serves as a content repository and is leveraged across various campaigns and nurtures.

Pros and Cons

tracking engagement
promoting content binging
content library management

form manager
tagging manager
analytics viewer

Yes, we have benefitted on several fronts: -ease of user management -consolidation of content platforms into a single hub that promotes scalable experiences -agile content uploading, tagging, and campaign creation

PathFactory Time to Value

The work is still ongoing, but it seems to be worth the effort.

PathFactory Buyer Enablement

We are able to design content journeys that promote better access to relevant content and allow the user the find relevant content.

Key Insights

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

Alternatives Considered

Uberflip and Folloze

Pathfactory is better on several levels: usability, scalability, platform support, integrations, and content consumption control.

Other Software Used

Salesforce CMS, Microsoft Excel, Webex Meetings

Likelihood to Recommend

Pathfactory is well suited for hosting content within the customer journey; we want to track visitor behavior and use it to help gain insight into customer interests while providing a content experience that helps visitors engage with relevant content.

Pathfactory Review

Overall Satisfaction with PathFactory