PathFactory is a gold standard for webinars

We use PathFactory as our platform of choice for our global webinars. We wanted a self-serve platform with the flexibility to upload on-demand webinars, as well as broadcast, live webinars as we needed in all the languages that we support. We use this across all regions, Americas, Europe, and the Asia Pacific, and find the platform very versatile and easy to use. The main business problem that we tried to solve was how to provide users with a rich webinar experience that enabled them to explore related content on the site while watching a webinar. We needed a way to engage our customers with additional content that would support their needs in their journey. The professional services provided by PathFactory are world-class. They have been our partner for over 2 years and are the gold standard of the kind of support that a client looks for in a vendor.

PathFactory has helped us design a powerful webinar experience that is baked into our campaigns. The ecosystem of our campaign content includes webinars and the PathFactory platform has made it easy to create new webinars easily and efficiently. The platform allows us to connect campaign content to each webinar so that users can engage with the most relevant content to suit their needs. Each webinar also provides the viewer to engage with sales should they have questions regarding what they are seeing which is a great benefit to our customers. This is also a great benefit to Cisco in that we are able to communicate with webinar viewers and answer their sales questions.

Getting set up with PathFactory was less work than expected as they did a lot of the heavy lifting. They provided us with guidelines and as a partner, helped us get set up fairly quickly. They are also very helpful on an on-going basis by being available to answer questions. They have also developed training materials for new hires or those we need to onboard and use the platform. The whole set up was very worth the effort and the more regions and countries onboard, the easier it gets.

One of the most powerful features of PathFactory is that they designed our webinars with the ability for our potential buyers to engage with related content. While a viewer watches a webinar, they can read PDFs or read related content to self-educate on the content that they are viewing. We find the most relevant content, and the platform makes it very easy to add as much related content as we want. We are noticing that our viewers are engaging with the related content quite a bit which means that this feature is very important. The platform also provides the ability to see which content is consumed most and which is not. This gives us insights on which content to keep and which one to replace.