Tag Management Solutions - Reviews

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Reviews (1-25 of 134)

Santiago Valdés profile photo
October 19, 2018

Google Tag Manager Review: "GTM gives speed and tools to really increase your ROI (for free!)"

Score 10 out of 10
Vetted Review
Verified User
Review Source

You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. … This has huge value for your company if you think about it: me...

    Alexander Dolinin profile photo
    November 26, 2018

    User Review: "Adobe Launch first impressions"

    Score 8 out of 10
    Vetted Review
    Verified User
    Review Source

    We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which ...

      Dylan Redd profile photo
      July 26, 2018

      Google Tag Manager Review: "Tag Manager is great!"

      Score 10 out of 10
      Vetted Review
      Verified User
      Review Source

      It is used in my department. We use Google Tag Manager to handle any third-party integration with our clients' websites, such as AdWords or Facebook. Tag Manager keeps all tracking codes and implementation clean and organized, and keeps the code off if the site so it loads faster.

        JC Matthews profile photo
        July 26, 2018

        Google Tag Manager Review: "Tag Your Money Manager"

        Score 8 out of 10
        Vetted Review
        Verified User
        Review Source

        Google Tag Manager is well suited for service and e-commerce businesses scenarios like tracking specific data especially for specific products tracking click-through rates as well as sales. I will say is less appropriate if you don't have a large number of things to track or a much smaller busine...

          No photo available
          November 13, 2018

          Review: "Google Tag Manager: A must have free tool for tracking!"

          Score 9 out of 10
          Vetted Review
          Verified User
          Review Source

          I think every marketer should know how to use GTM, at least the basic concept of creating tags and triggers. There are many non-Google online tutorials and scripts that other people have already written, which makes it even easier to achieve your goal.

            No photo available
            November 08, 2018

            Google Tag Manager Review: "GTM - Get free of the release schedule"

            Score 10 out of 10
            Vetted Review
            Verified User
            Review Source

            We use Google Tag Manager for Google Analytics implementation across all our domains. We aim to have all third party scripts, that do not need to be implemented in the source, added through GTM Custom HTML tag. Adding scripts through the Custom HTML tag is easy - you can publish any additions, ch...

              No photo available
              November 05, 2018

              Google Tag Manager Review: "GTM saves time and simplifies advanced analytics"

              Score 10 out of 10
              Vetted Review
              Verified User
              Review Source

              Google Tag Manager (GTM) is being used by our marketing team to better track customers through Google Analytics (GA) primarily and is only used by our marketing team. The integration between the two is absolutely crucial for any digital marketing team to understand and utilize. Without the use of...

                No photo available
                August 09, 2018

                Review: "Google Tag Manager - Ideal Solution for Cross Platform Tags & Pixels"

                Score 9 out of 10
                Vetted Review
                Verified User
                Review Source

                In general Google Tag Manager is well suited to help marketing professionals manager their tracking pixels for Adwords, Analytics, Remarketing, and other tracking pixels, easily and in one place. It lets you get the tags/pixels created and deployed live onto the websites without having a lot of t...

                  No photo available
                  July 27, 2018

                  Google Tag Manager Review: "No more need to use a dev team to install a conversion pixel!"

                  Score 10 out of 10
                  Vetted Review
                  Verified User
                  Review Source

                  We have a bunch of different websites under our organization's umbrella, and we have Google Tag Manager installed on all of them. As marketers, we really enjoy the freedom that Google Tag Manager allows us to be able to implement or make changes to existing javascript tags and pixels, without nee...

                    Kelly Saux profile photo
                    July 13, 2018

                    Tealium iQ Review: "Become Agile!"

                    Score 9 out of 10
                    Vetted Review
                    Verified User
                    Review Source

                    Tealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is exce...

                      Ben Rubenstein profile photo
                      May 18, 2018

                      Google Tag Manager Review: "Flexible solution for more complex website tracking"

                      Score 9 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      We use Google Tag Manager within our business unit to streamline our analytics implementation across multiple websites and environments (staging and production) and to track conversions and user engagement. We were previously using standard Google Analytics to do this tracking but were looking fo...

                        Stefanie Cash profile photo
                        July 16, 2018

                        Google Tag Manager Review: "GTM FTW"

                        Score 10 out of 10
                        Vetted Review
                        Verified User
                        Review Source

                        We use Google Tag Manager (GTM) to track users on our site based off of campaign/programs we have running. It is managed by one department, marketing, but benefits the whole organization. It allows us to track users within our site and figure out what is the most effective digital advertisement.

                          Julian Estiva profile photo
                          January 22, 2018

                          Review: "Organize your Tracking Scripts with Google Tag Manager"

                          Score 10 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          Google Tag Manager is currently being used in our marketing department. We manage multiple organic sites and we also manage landing pages where we direct traffic from our PPC campaigns and display ads. Google Tag Manager allows us to better organize our tracking scripts that we include on all our...

                            Benjamin Hale profile photo
                            January 25, 2018

                            Google Tag Manager Review: "Is there any reason not to use this software?"

                            Score 10 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            We use Google Tag Manager (GTM) throughout our organization to place and keep track of all our tracking scripts and pixels on our landing and micro websites. This has solved may issues for us when it comes to adding, changing and allowing others to modify tracking scripts on our websites. Most of...

                              No photo available
                              April 26, 2018

                              Review: "Google Tag Manager - A Must for Managing Tracking Pixels"

                              Score 10 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              We use Google Tag Manager at our company to help combine our various tracking and analytics scripts in one single place. We can control when each script fires through Google Tag Manager as well as easily add, update and remove additional tracking pixels. This makes updates simple and does not hav...

                                No photo available
                                July 13, 2018

                                User Review: "A Google Tag Manager beginner"

                                Score 9 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                We are a social media advertising agency and work with brands that have websites we drive to. Using social we drive traffic to the brand sites, and use GTM to track actions taken by these users once on site in order to tie back to their business objectives (product awareness, sales, lead generati...

                                  No photo available
                                  February 28, 2018

                                  Review: "Tag, You're It! Get Google Tag Manager for Your Business."

                                  Score 10 out of 10
                                  Vetted Review
                                  Verified User
                                  Review Source

                                  Google Tag Manager is great if you have limited IT help, or don't want to bother your IT manager, and need a relatively easy way to tag and track your website users' actions. I don't think it is suited for websites that lack content, or that don't have a significant amount of lead generation inte...

                                    No photo available
                                    June 08, 2018

                                    Google Tag Manager Review: "Good overall tagging platform"

                                    Score 8 out of 10
                                    Vetted Review
                                    Verified User
                                    Review Source

                                    We use Google Tag Manager (GTM) for tagging of our website. Events tracked in GTM are then used in Google Analytics for the creation of goals. GTM is used by the marketing team. It's a great tool for tagging the whole website to monitor usage trends, issues, volumes etc.

                                      No photo available
                                      June 05, 2018

                                      Dynamic Tag Management Review: "Adobe DTM is a flexible, customized, secure web analytics solution, but with a learning curve"

                                      Score 9 out of 10
                                      Vetted Review
                                      Verified User
                                      Review Source

                                      It is being utilized across all global customer-facing websites coupled with a KPI, metrics and tagging strategy to measure and report online behaviors via the Adobe Analytics tool. From the data, we analyze and identify opportunities to improve the web visitor's online experience.

                                        No photo available
                                        March 28, 2018

                                        Google Tag Manager Review: "Great Tool - Especially for Newbies!"

                                        Score 8 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        We are a consultancy and as such, have advised and helped several clients implement and properly use Google Tag Manager to simplify their digital analytics solutions into one streamlined platform. Most of our clients have multiple analytics tools and third-party vendors that all require tracking ...